C O V I D - 1 9 S U R V I V A L G U I D E
Five proactive strategies for community clubs during COVID-19 As the community club industry braces itself for a challenging time ahead, the impact of COVID-19 will be felt by all industries. Why not take the time to prepare your club or venue for the rebound later in the year with five strategies that clubs can consider that might help re- position their club, brand and or venue? Unfortunately, what community clubs have always done may not work when we come out the other side of COVID-19. 1. Modernise your website and social media and update your digital assets. Research indicates that consumers and families check your online reputation then make a decision where to spend their money, volunteer their time or register their child to participate 2. Take time to review your brand, freshen your approach and brainstorm how the club can adjust standards and expectations 3. C ollaborate with other clubs, with your peak body, with local government and importantly, your members and keep communication flowing during the COVID-19 shut-down “We trust you, your family, your staff and your members are keeping safe and staying positive during this time.” 4. Create a short term plan for the next six months and a broader, longer term strategic plan, that will carry your club forward, post COVID-19 5. Identify possible on line training and access support and advice during the shut-down phase of COVID-19, that will increase the skill set of your volunteers and staff and 6. Undertake a three step process (right hand column), that informs the club and members of the financial impact that COVID-19 will make on your club Clubs Tasmania – Open for business during the COVID-19 crisis Clubs Tasmania reminds all our members that, while the community club space is now operating very differently to how it was operating back in early March, as is much of the world, we have a number of strategies that can help your club prepare for re-opening, when that time comes. • We develop partnerships to help your club reduce costs • We help with strategies to increase revenue in your club
• We support your club to reduce the workload on volunteers • We build capacity with invitations to free community forums across the state Together with the broader THA network, we remain committed to continue to strengthen the community club industry and the current COVID-19 crisis presents an opportunity for all community clubs to see how together, we can support your club. While we are operating remotely please reach out during this time for support andrew@tha.asn.au or phone our toll free number 1300 125 827. We are here to help!
FINANCIAL IMPACT
STEP 1.
ESTIMATING THE REVENUE SHORTFALL
The first step is to understand and estimate what the impact of a delayed season start means for your Club’s income streams.
STEP 2.
BUDGETING AND REDUCING DISCRETIONARY SPEND
The second step is to understand which of your costs are required versus discretionary, to identify potential areas of cost saving.
STEP 3.
UNDERSTANDING THE GAP
The final step is to compare the revenue shortfall with your cost reduction measures to understand the net Club impact.
THA HOSPITALITY—REVIEW: COVID-19 SURVIVAL GUIDE APRIL 2020 | 15
Made with FlippingBook Learn more on our blog