C O V I D - 1 9 S U R V I V A L G U I D E
partners to protect freight services to King and Flinders islands as well as ensuring important passenger services into our main airports for essential travellers is maintained. As we move forward and when travel restrictions are lifted, the relationships we have with our carriers and our airline partners will be important to ensure we have strong capacity and flights returning to the state to support our economy. • Planning for an eventual recovery We will be working across government, with our industry bodies and with Tourism Australia to start work on an industry recovery plan. It’s early days and there are still many unknowns, but please know that we are already putting our minds to this and looking to understand how this event will change our industry landscape and our customers. Tasmanians are strong and resilient and the industry we have built over the last decade has been innovative, creative and award winning. It is these strengths we will need to draw on as we build the future together. In solidarity comes strength and we are coming together as an industry like never before. When this emergency passes, we will be here proudly offering our visitors an experience like no other. Until then, we will provide support in every way we can. Stay well and look out for your mates and your family.
A few of these programs include: • Sharing Tasmanian moments on social media that connect people to nature Our team understand the healing power of nature during stressful times and have and will continue to share some quintessentially Tasmanian experiences to our audiences virtually. These moments of calm have struck a chord, with some of Tassie’s most beautiful natural places providing some peace and tranquillity to those feeling stressed. So far, these posts have reached over 1.6 million people with many positive comments and sentiments that reflect on great holiday memories or from those looking forward to a Tasmanian holiday in the future. You can find our consumer social media feeds on Facebook, Instagram and Twitter. • Content strategy The team is working on a program of Tasmanian stories to be shared through multiple print, video and digital channels, and delivered outside a traditional campaign model. This will be rolled out in the coming weeks and months so our state stays in the hearts and minds of our audiences who may be stuck inside dreaming of their next holiday. • Preparing for an intrastate campaign when it’s safe for people to travel around our state again We know the Tasmanian market will be the first to recover, so we are developing an intrastate campaign to encourage Tasmanians to get out into the regions, holiday at home and support the recovery of the industry when the time is right. We will be guided by our Government and health authorities on the timing of this campaign. • Working with our aviation and access partners Tourism Tasmania’s access team has been working closely with our airline partners and the Spirit of Tasmania to ensure we have been able to transport people safely back home. We have also been working with our key access
For further information on Tasmanian Goverment stimulus and support measures visit: www.coronavirus.tas.gov.au
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