THE OFFICIAL MAGAZINE OF THE WORLD FLOOR COVERING ASSOCIATION
tise | 2026
YOUR GUIDE to GREATER SUCCESS
pg. 12 Get Your Business Ready for the Next Generation pg. 16 DreamWeaver ® Carpet Technology That Sells Itself pg. 18 What You Need to Know About Classifying Installers pg. 22 Authentic Design Retailers can Stand Behind Pure Grain High-Def ™ pg. 40 STEP UP IN 2026! Why This Is the Year Independent Retailers Lead pg. 44 Fewer Seams is Always Better: For Floors and For Technology QFloors pg. 48 A Revolution for Quickbooks Users Purchasing Ally pg. 62 SPC Failures: Getting to the Core of the Problem Healthier Choice
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Expo Hall: January 27-29, 2026 Education: January 26-29, 2026 Mandalay Bay Convention Center | Las Vegas
OFFICIAL SHOW SPONSORS:
TAKING the LEAD
Scott Humphrey CEO, WFCA “ In a world where complexity reigns, simplicity isn’t just a
Embracing SIMPLICITY
strategy—it’s a commitment to valuing time, clarity, and relationships.”
M y word for 2026 is “Simplicity”. I am working to simplify both my personal and professional life. In today’s fast- paced world, where every moment counts, the need for simplification has never been more critical. For flooring retailers, this concept goes beyond just product offerings; it permeates every aspect of the business, from internal structure to customer interactions. By prioritizing simplicity, retailers can not only enhance their operations but also create a more satisfying experience for their customers.
04 Premier Flooring Retailer tise | 2026
The Power of Simplification in Daily Life Life can often feel overwhelmingly complex, with constant demands on our time and energy. Simplifying personal and professional lives allows individuals to focus on what truly matters. For flooring retailers, this means: • Streamlining Operations: Evaluate internal processes to eliminate unnecessary steps. This could involve adopting new technologies that automate inventory management or simplifying communication channels among staff. • Organizing Workspaces: A tidy, well- organized environment fosters efficiency. Ensure that products are easily accessible, and that team members have the tools they need at their fingertips. • Prioritizing Tasks: Identify the most impactful activities that drive sales and customer satisfaction. Focus on these to maximize productivity. Structuring for Simplicity A well-structured business not only operates smoothly but also presents a clear and engaging experience for customers. Here are key strategies flooring retailers can implement: • Clear Product Categories: Organize products into intuitive categories that make sense to customers. For example, grouping by style, material, or application helps customers find what they need quickly. • User-Friendly Displays: Invest in displays that showcase products effectively. Thoughtful layouts and clear signage can guide customers effortlessly through the selection process. • Efficient Supply Chain: Work closely with suppliers to ensure a streamlined supply chain. This reduces delays and keeps inventory levels manageable, allowing for quicker customer service. Simplifying the Customer Journey The ultimate goal of simplification in business is to enhance the customer experience. When purchasing flooring, customers value their time as much as their money. Here’s how retailers can simplify the buying process:
• Well-Trained Staff: Invest in training your staff. A well-trained staff guides the consumer through the buying process effortlessly. A simple, engaging conversation can often clarify options and guide customers toward the best choices without overwhelming them. • Transparent Pricing: Offer clear, straightforward pricing without hidden fees. Customers appreciate knowing exactly what they’re paying for, which builds trust and loyalty. • Easy Navigation: Ensure that your website (if applicable) is easy to navigate. Use filters and search functions that allow customers to quickly find products that meet their needs. • Streamlined Checkout Process: Simplify the checkout process in-store and online. Fewer steps mean less frustration and a quicker path to purchase. Never Forget - Time is Money In the flooring industry, where competition is fierce, simplifying operations and customer interactions can provide a significant advantage. By recognizing that time is money, retailers can create a more efficient, enjoyable shopping experience that fosters customer loyalty. When retailers adopt a mindset of simplification, they not only improve their internal structure but also empower their customers. In a world where complexity reigns, making the buying process straightforward can set a retailer apart, leading to increased sales and satisfied customers. In the end, simplifying is not just a strategy; it’s a commitment to valuing both time and relationships – at home, in your community, and at work. Embrace simplicity today, and watch your life and flooring business thrive.
Premier Flooring Retailer tise | 2026 05
TABLE of Contents
The Official Magazine of the World Floor Covering Association
04 Embracing Simplicity Scott Humphrey 08
40 Step Up in 2026: Why This Is The Year Independent Retailers Will Lead Freida Staten 44 Fewer Seams Is Always Better: For Floors & For Technology Chad Ogden, QFloors 48 A Revolution For Quickbooks Users James Buckles, Purchasing Ally 52 It Has To Fit Them Perfectly! Tom Jennings 54 The Unsung Heroes Of Healthy, Beautiful Floors IICRC Careers in Cleaning and Restoration 60 How To Make The Most Out Of The tise SHOW 62 SPC Failures: Getting To The Core Of The Problem Healthier Choice 66 FCIF Provides Hope And Stability: Johnny’s Story of Strength
A Special “Thank You” to all the manufacturers and their marketing departments who provided outstanding editorial to make this publication a success. PUBLISHING STAFF Margo Rodgers Locust , Publisher Karen George , Managing Editor PAX STUDIO Inc. | Paxton Taylor , Creative Director + Designer GUEST COLUMNISTS James Buckles, Andrew Stafford CONTRIBUTING WRITERS Chad Ogden, QFloors Jason Wright, Wagner Meters CONTRIBUTING COLUMNISTS Lisbeth Calandrino, Lewis Davis, Scott Humphrey, Tom Jennings, Stacy Eickhoff, Freida Staten, Mayson Taylor EDITORIAL + ADVERTISING Fabulous Floors Magazine, LLC Phone: 678-761-5002 Email: Margo@pfrmag.net THE WORLD FLOOR COVERING ASSOCIATION (WFCA) Phone: 855-330-1183 Email: wfca@wfca.org Scott Humphrey , CEO Freida Staten , Chief Marketing & Strategy Officer Kay Wiley , Executive Assistant to CEO + CMSO Kaytie M. Pickett , Legal Counsel Premier Flooring Retailer is a joint initiative of the World Floor Covering Association and Fabulous Floors Magazine, LLC. Copyright © FABULOUS FLOORS MAGAZINE and WFCA 2026. All rights reserved. No portion of this publication may be reproduced in any way without written consent from Fabulous Floors Magazine, LLC or the WFCA. Change of Address: in order to ensure the uninterrupted delivery of Premier Flooring Retailer, notice of change should be made at least 5 weeks in advance. Premier Flooring Retailer is published quarterly in print and digital by Fabulous Floors Magazine, LLC located at 572 Main Street, Andrews, NC 28901 and the World Floor Covering Association located at 855 Abutment Road, Suite 1, Dalton, GA 30721. Postmaster: Please send address changes to WFCA, 855 Abutment Road, Suite 1, Dalton, GA 30721. responsible for discrepancies, typographical errors, discontinuance of product nor color reproduction. Although every effort has been made to ensure accuracy and timeliness of information, Premier Flooring Retailer Magazine cannot be held
Flooring Businesses Face Increasing Cyber Risks Stacy Eickhoff 12 Get Your Business Ready For the Next Generation Alliance Flooring 16 Dreamweaver® Carpet Technology That Sells Itself Engineered Floors Soft Surface 18 What Flooring Retailers Must Know About Classifying Installers Kaytie M Pickett 22 PureGrain High Def TM Antiquity: Authentic Design Retailers Can Stand Behind Engineered Floors Hardsurface 24 How FCB2B Automation Revolutionizes The Flooring Supply Chain Lewis Davis 28 Guide to the C555 Concrete Moisture Meter For Residential Use Wagner Meters 36 From Browsing to Buying- How the In-Store Experience is Evolving Lisbeth Calandrino
ON THE COVER: DreamWeaver Select Heaven Sent, from Engineered Floors featuring the technology PureColor High-Def styles that is launching at tise 2026, bringing back color to soft surfaces.
Join us - January 27 - 29, 2026 Mandalay Bay Convention Center, Las Vegas, NV
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C ybercriminals continuously look for vulnerabilities in your software, networks, and even devices like your security cameras. They target individual employees, too, hoping people will fall for scams. The price? Globally, breaches average $4.4M in costs, according to IBM’s Cost of a Data Breach Report 2025. Because no industry is immune to cybercrime, here are eight topics you need to plan for: 1. AI-driven cybercrime hurts floor covering businesses Bad actors are using artificial intelligence (AI) to launch devastating attacks. With AI, criminals create highly convincing phishing emails and fake videos of managers requesting wire transfers. Crooks research your suppliers, customers, and internal processes to determine the best way to trick you into parting with money or sensitive data. They craft personalized attacks that bypass traditional security filters. To protect your business, train your team to spot AI- generated threats: • Verify unusual requests in person or via phone calls to trusted numbers. • Question urgent payment demands even from familiar contacts. • Check email addresses carefully for subtle misspellings, particularly in the URL. • Pause before clicking links in unexpected messages. AI attacks succeed because they exploit human trust. Your first defense is employee awareness and verification protocols. 2. Ransomware-as-a-service threatens organizations of all sizes Cybercriminals now sell ransomware kits through “Ransomware-as-a-Service” (RaaS) platforms. These enable less-skilled hackers to launch sophisticated attacks for a few hundred dollars. Ransomware can lock your customer database, inventory systems, or point-of-sale terminals. Hackers then demand payment for the unlock codes. Recovery costs can stretch FLOORING BUSINESSES FACE INCREASING CYBER RISKS
FLOOR Education
Stacy Eickhoff Sr. Vice President Has specialized in providing insurance programs for the Floor Covering Industry for over 25 years. Risk Strategies is a top national broker providing comprehensive risk management advisory services.
seickhoff@risk-strategies.com
“ No industry
is immune to cybercrime— and flooring businesses are increasingly in the crosshairs.”
into six- and seven-figure sums. To safeguard against ransomware:
08 Premier Flooring Retailer tise | 2026
• •
Back up data daily to offline storage systems. Update software immediately when patches become available. Restrict user permissions to essential functions only.
Consider this scenario: A flooring contractor receives an email from a tile supplier. The message requests payment to a new bank account due to “banking changes.” The contractor sends $75,000 to criminals instead of the legitimate supplier. Cargo theft through cybercrime also threatens the floor covering industry. Hackers breach logistics systems to reroute shipments. Your expensive hardwood flooring gets diverted to criminal warehouses. Implement zero trust for payments: • Call suppliers directly to verify any payment changes. • Use established, trusted phone numbers, not those in suspicious emails. • Require dual authorization for payments over set amounts. • Monitor shipments closely through independent tracking systems. • Never change payment details based on email requests alone. Always verify through separate communication channels. 5. IT support doesn’t equal cybersecurity Many flooring businesses assume their IT vendor handles cybersecurity. This dangerous misconception can leave critical gaps in protection. IT focuses on system functionality. Cybersecurity addresses threats and vulnerabilities. Your IT provider might maintain computers and networks without monitoring for attacks. They may install software updates but ignore security patches. These oversights create exploitable weaknesses. Clarify responsibilities in vendor contracts: • Who monitors systems for suspicious activity 24/7? • What cybersecurity measures are included in monthly fees? • How quickly are security patches applied to all systems? • What happens when breaches occur and who responds? • Who provides employee cybersecurity training and how often? Get written answers to these questions. Verbal assurances provide no legal protection when breaches occur. Consider hiring specialized cybersecurity
•
• Test backup restoration monthly to ensure functionality. Prevention costs far less than recovery. Invest in protection before criminals strike. 3. Smart devices create security vulnerabilities Floor covering showrooms increasingly use IoT (Internet of Things) devices. For example, smart thermostats control climate. Security cameras monitor premises. Digital displays showcase products. Each device creates potential entry points for hackers. Criminals exploit weak default passwords and poor configurations. For instance, hackers recently breached a retail store through smart lighting controls. They accessed the payment system and stole credit card numbers. Secure your IoT devices: • Change default passwords immediately after installation. • Update device firmware regularly through manufacturer portals. • Create separate networks for IoT devices and business systems. • Monitor device activity for unusual data transmission patterns. • Smart devices offer convenience but require constant vigilance. Treat each device as a potential security risk. 4. Supply chain attacks put your balance sheet at risk Cybercriminals increasingly target supply chains to reach multiple victims. They compromise legitimate suppliers and distributors. Then they use trusted relationships to steal money and data. Business email compromise (BEC) attacks cost businesses millions annually. Here’s how they work: Criminals hack your supplier’s email system. They monitor communications and payment patterns. When you place a large order, they send fake payment instructions from the compromised account.
Premier Flooring Retailer tise | 2026 09
exercises.
providers alongside IT vendors. This separation ensures proper focus on threat detection and response. 6. Safeguarding customer data is your responsibility Using third-party software doesn’t eliminate your liability for data breaches. You remain responsible for customer data protection regardless of where breaches occur. Courts hold businesses accountable for vendor security failures. Consider this scenario: Your payroll provider experiences a data breach. Employee social security numbers and bank account details get stolen. You face lawsuits, regulatory fines, and notification costs even though the breach occurred elsewhere. Manage third-party risks effectively: • Research vendor security practices before signing contracts. • Require cybersecurity insurance from all vendors handling your data. • Include breach notification clauses in vendor agreements. • Monitor vendor security through regular assessments and audits. Due diligence protects your business and demonstrates reasonable care to regulators and courts. 7. Incident response planning protects your bottom line Every flooring business needs a written incident response plan. This document outlines immediate steps to take after discovering a cyberattack. Quick response limits damage and speeds recovery. If you lack an incident response plan, you end up wasting precious hours figuring out what to do. Criminals use this confusion to maximize damage. Create your incident response plan: • Identify key personnel responsible for different aspects of response. • Document immediate containment steps to limit attack spread. •
• Know the data breach notification requirements in every state where you conduct business, and determine (in advance, with your legal counsel) how to ensure compliance. • Practice is essential in cybersecurity. Regular drills reveal plan weaknesses before real attacks occur. 8. Consider cyber insurance if you don’t already have it Even cyber-savvy businesses experience cyberattacks. So, you need to research how your insurance would respond to a data breach. Would it provide any reimbursement at all, or does your current insurance exclude cyber events? A growing number of businesses are buying standalone cyber coverage, because it offers more than just financial protection. Cyber insurers have a network of breach response professionals to help with the actual recovery process. Are you focusing enough on cyber safety? Think about all the ways you use technology for customer transactions, inventory management, and supplier communications. What if a cyberattack took these systems down or locked up your data so you couldn’t access it? Could your business continue to operate? The cost of prevention pales compared to business downtime and breach recovery expenses. Take action now to protect your business, customers, and reputation. Your
success depends on cyber vigilance. WFCA members can request a free cybersecurity assessment. To learn more, contact seickhoff@risk- strategies.com.
“ From ransomware to supply-chain fraud, a single cyberattack can disrupt operations and damage your business.”
Prepare communication templates for customers, suppliers, and authorities. Test your plan regularly through tabletop
•
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LEADERS FOR LIFE An AmERIcAn LEgAcy
LEADERSHIP LIVE with Scott Humphrey
Join Scott Humphrey every Friday for this year’s Leadership Live series, “Leaders for Life: An American Legacy.” In recognition of the 250th Anniversary of America, Scott will be looking back at important figures in our history that have showcased innovation and leadership, helping to weave the very fabric of this nation.
Stay tuned.
Sign up at wfca.org to receive the weekly editions in your inbox.
Watch Now
Premier Flooring Retailer tise | 2026 011 WFCA.ORG
We help independent flooring retailers compete and succeed in today’s ever changing marketplace. Take advantage of our complete menu of business tools and resources like best-in-class digital market- ing, private label merchandising, exclusive products and retail selling solutions. Revolutionize Your Business with Perfect Home® Perfect Home is an all-new retail selling solution and cutting-edge technology platform developed to provide an unforgettable and unique shopping experience for your customers. With our PerfectVUE® room visualizer, in-store digital kiosk and our exclusive Interactive Design Consultant, Perfect Home bridges the gap between online and in-store shopping, an experience your customers and sales team will love. Reach and Engage New Customers Online Our industry-leading digital marketing will help generate new leads and customers. From state-of-the-art websites with robust lead capture and SEO to complete product catalogs and customization, you will see business improve as you close more sales. We also offer online marketing services and campaigns that are second to none. Showcase a Comprehensive Core Product Assortment Today’s flooring consumer is overwhelmed with endless choices. We offer focused and targeted solutions in all flooring categories by selecting and featuring the best avail- able product options that offer the complete package of color, style, service and value. Get Your Business Ready for the Next Generation
Alliance Flooring, Inc. was founded in 1997 to provide independent flooring retailers the professional tools and support they need to grow a successful floor covering business. As a CarpetsPlus COLORTILE® member you will see sales increase and overhead decrease, every step of the way from store setup going forward.
12 Premier Flooring Retailer tise | 2026 “Beth” the Interactive Design Consultant, is exclusive to Alliance Flooring in the industry.
Members bought into the Perfect Home program introduced at the group’s 2023 Annual Convention. It sold out in minutes.
Network With Other Successful Retail Store Owners Our conventions and summits offer amazing networking opportunities with other store owners. When you join CarpetsPlus COLORTILE you’re joining a family of like-minded retailers who are willing to share their insider secrets and best practices. This ensures greater success for the group as a whole and ev- eryone benefits from this shared knowledge. Reduce Operating Expenses & Cost of Goods Lower your operating expenses through networking best practices with like-minded entrepreneurs, and reduce your overall cost of goods sold with group pricing discounts and opportunistic buys. CarpetsPlus COLORTILE members typically increase profits the first year of membership. Streamline Operations Gain access to Best Practices and Proven Ways involving showroom layout, department management, sales, marketing and promotion, warehouse operations, measuring and installation. Learn new ways to approach business that will take your company to the next level.
The Perfect Home Showcase was held at Barnsley Resort for the early adopters of Perfect Home.
Ryan Dunn and Kevin Logue, co-Presidents and CEO’s of Alliance Flooring
Interested in Joining Our Family? Joining our group will improve you personally and your bottom line. Find out more by contacting us at info@carpetsplus.com , 770-528-0222 or visiting allianceflooring.net .
Get your business ready for the next generation with...
THE FUTURE IS NOW
To learn more, scan code below.
To revolutionize your business, contact us today!
(770) 528-0222 info@carpetsplus.com allianceflooring.net
CarpetsPlus COLORTILE® & Carpetland USA® are divisions of Alliance Flooring, Inc. | #TheFutureIsNow
Joining Our Group of Entrepreneurs Will Help You Achieve Your Goals
• Website, SEO, & digital marketing programs • Network with Other Successful Store Owners • Conventions and Summits • Merchandising and Product Strategy
As a member of CarpetsPlus COLORTILE, we can help you adjust, embrace, and tackle the changes in this business environment. It’s much easier to succeed as a group than as an individual. If you value your independence but want the benefits of a group with a menu of options, call us or visit our website for more information.
• Rebates from Dollar One • Product and Sales Training
• Advertising and Consumer Credit • Instant Access to Support Staff
(770) 528-0222 info@carpetsplus.com allianceflooring.net
CarpetsPlus COLORTILE® is a division of Alliance Flooring, Inc. | #TheFutureIsNow
Engineered Floors DreamWeaver® Carpet: TECHNOLOGY THAT SELLS ITSELF
A t the core of DreamWeaver® carpet from Engineered Floors is a technology advan - tage that directly benefits both retailers and homeowners. Unlike traditional piece-dyed car- pet, PureColor is solution dyed—meaning the color is engineered into the fiber itself, rather than applied afterward. This process creates unmatched color clarity, consistency, and long- term performance. Because the pigment runs all the way through the fiber, PureColor fibers resist fading, staining, and color loss, even in high-traffic spaces. From a manufacturing standpoint, this technol - ogy also ensures uniform color from batch to batch, helping retailers avoid common issues like shading inconsistencies or mismatched replacements. The result is a carpet that looks better on day one—and continues to look better years down the road. For retailers, that technology translates into an easy, confidence-building sales conversa - tion. DreamWeaver® gives you a clear advan - tage when working with families, pet owners, and customers with active lifestyles who want beauty without stress. It’s simple to explain: color you can count on, durability you can trust, and style that fits any room in the home. With a wide range of styles and palettes—from classic neutrals to modern tones—DreamWeav- er® makes it easy to guide shoppers toward a solution that fits their lifestyle and design goals. Retailers can position it as a worry-free up- grade: a carpet designed for real life, backed by proven technology. It’s a product that not only meets expectations—but helps retailers earn long-term trust and repeat business.
16 Premier Flooring Retailer tise | 2026
From style to strength, our flooring gives retailers an edge—trusted performance and timeless design, all in one. Freedom to... Offer More
Premier Flooring Retailer tise | 2026 17 MADE IN THE USA
Classic Elements 4741 Venus
LEGAL Matters
A New Federal Standard for Worker Classification I n a significant move, the U.S. Department of Labor (DOL) announced in Field Assistance Bulletin 2025-1 that it will no longer enforce the 2024 independent contractor rule under the Fair Labor Standards Act (FLSA). Instead, the agency has reinstated the 2008 economic realities test, which provides a more flexible framework for determining whether a worker is an employee or an independent contractor. While the agency’s interpretative shift is notable, it’s important to keep things in perspective. Employers face various legal criteria to determine whether a worker is an employee or an independent contractor, depending on the specific law or regulation. For instance, the IRS uses a different test than the Department of Labor. State laws vary; some states use the IRS’s test, while others apply the stricter ABC test. The Department of Labor’s announcement does not affect an employer’s potential liability to the IRS or to state agencies. New DOL Guidance Reshapes Independent Contractor Rules: What FLOORING RETAILERS MUST KNOW ABOUT CLASSIFYING INSTALLERS
Kaytie M. Pickett General Counsel for the WFCA, Partner Jones Walker LLP “ Independent contractor
classification is governed by multiple tests— and compliance with one does not guarantee compliance with all.”
18 Premier Flooring Retailer tise | 2026
However, the DOL’s recent policy change has a direct effect on independent flooring retailers, especially those who depend on installers considered as independent contractors. Going back to the 2008 standard shapes how the DOL enforces the FLSA. Getting the classification wrong can lead to serious legal and financial consequences, including owed back wages and penalties. Nevertheless, this change is somewhat limited: the more employee-friendly 2024 test will continue to be used in private lawsuits “until further action is taken.” The Economic Realities Test: What It Means for Flooring Retailers and Installers The DOL’s reinstated 2008 test evaluates whether a worker is economically dependent on the business. It considers seven factors:
1. Integral nature of the work : Is flooring installation central to your business? 2. Permanency of the relationship : Do you regularly use the same installers? 3. Investment in tools and equipment: Do installers bring their own gear? 4. Control over work : Who sets the schedule and supervises the job? 5. Opportunity for profit or loss : Can installers earn more through their business decisions?
Premier Flooring Retailer tise | 2026 19 The 2024 test (which continues to apply in lawsuits brought by putative employees) is more employee-friendly for several reasons. The 2024 rule’s totality-of-the-circumstances approach emphasizes the worker’s economic dependence on the employer. It also offers a more detailed analysis and specific questions for each factor; the 2008 test’s lack of detail gives employers more opportunity to contest a misclassification. “ For flooring retailers, getting worker classification wrong can trigger serious legal and financial consequences—even when everyone thinks they’re doing it right.” 6. Initiative and judgment : Do installers compete in an open market? 7. Independent business operation : Do they market their services to others? If installers are economically dependent on your business, they may be considered employees— even if a contract labels them as independent contractors.
Other Classification Tests Retailers Must Understand While the DOL’s economic realities test governs federal wage and hour laws, other agencies and states use different standards. Flooring retailers should be aware of these frameworks to stay compliant with tax, benefits, and employment laws. 1. Common Law Control Test (IRS and Federal Statutes) The IRS has long relied on the “common law control test” for determining a worker’s classification, but it has changed its regulatory guidance on how this test applies. Since 2019, the IRS has moved away from its former 20-factor test and now uses a simplified three-part test for determining a worker’s classification. The 3-part test analyzes (1) behavioral control; (2) financial control; and (3) the relationship of the parties. Courts have used the common law control test to interpret who qualifies as an employee under ERISA or Americans with Disabilities Act. Other federal agencies, like the EEOC or the NLRB, have articulated their own factors for the common law control test. 2. ABC Test (Used in Many States) Some states, like California, Illinois, New York, and Massachusetts, use a stricter test than the economic realities test or the common law control test. This more stringent test is called the “ABC test.” Under the ABC test, a worker is presumed to be an employee unless the employer proves all three conditions are met. A. The worker is free from control and direction; B. The work is performed outside the usual course of the business; and C. The worker is customarily engaged in an independent trade. In other words, the burden lies with the employer to disprove that a worker is an employee. This presumption makes it far easier for a worker to claim misclassification.
20 Premier Flooring Retailer tise | 2026 “ There is no single rule that protects retailers—only careful documentation and intentional business practices.”
Legal Risks of Misclassification The risks of misclassification are high. Federal and state agencies can launch regulatory actions to enforce tax or wage-and-hours laws. Even more potential risk comes from class actions filed by workers seeking employee protections, which could include unpaid overtime under state or federal law, unpaid benefits such as health insurance or retirement plans under ERISA, FMLA benefits, or protections against discrimination. Best Practices for Flooring Retailers To reduce risk and ensure compliance, consult an attorney and consider the following: • Contracts » Written contracts are the best practice (but they are not determinative). » » Consider whether you can encourage the installer to work with other businesses through referrals. »
Consider how best to ensure your installers are capable of quality work without directly training them yourself.
Consider what you can do to document that the contract terms were negotiated. » Consider using different contracts with different installers or asking the installer whether he or she has a form contract that you can revise/negotiate.
• Investments/Equipment »
Consider how to document what equipment the installer owns and will use.
• Nature of Relationship »
» If it’s necessary to provide equipment, consider how to document that you are providing the equipment at a cost and, if possible, are not mandating the use of your particular equipment. • Entrepreneurship » Consider prioritizing using installers who have formed their own businesses, hold licenses that they pay for, carry Stay Ahead of the Curve All of the tests are fact-dependent, and there are no guaranteed ways to prevent a misclassification claim if you work with any independent contractors. The DOL’s return to the economic realities test, while an encouraging sign, does not shield a retailer from class action claims by workers, state agencies, or IRS audits. Retailers should stay diligent in documenting how their relationships with installers genuinely qualify as independent. their own insurance, and/or market themselves to the general public.
Consider varying what installers you work with. Consider contracting separately for each job.
»
» Consider what you can do to emphasize the installer’s ability to select the job. » Avoid referring to any independent contractor as an “employee.” » Avoid offering employee benefits like insurance or retirement plans to non- employees. Nature of the Work » Consider what you can do to emphasize the retail nature of your business versus the installation services the installer performs. Consider working with installation contractors who perform other forms of construction services beyond flooring installation. » » Consider avoiding having installer employees and installer independent contractors at the same time. Consider how to provide installers with the most amount of control over work hours and the “means and methods” of installation.
•
• Behavior »
Premier Flooring Retailer tise | 2026 21
T oday’s flooring customer wants it all—authentic wood visuals, dependable performance, and confidence in their purchase. That’s exactly where PureGrain High-Def™ Antiquity from Engi - neered Floors gives retailers a competitive edge. Antiquity was designed with one goal in mind: deliver the most realistic wood visuals in hard surface flooring—without the compromises of natural hardwood. Using high-definition scanning technology, each plank begins with real wood, captured in stunning detail. The result is a collec- tion featuring 35 uniquely scanned plank designs, virtually eliminating repeat patterns on the floor. For retailers, that means fewer objections, easier selling conversations, and a finished instal - lation that looks intentional and elevated. But beauty alone doesn’t close the sale—performance does. PureGrain High-Def is built for real life, offering durability that stands up to everyday wear while maintaining its visual integrity over time. Customers get the warmth and character they love, with the peace of mind they expect from a modern hard surface solution. Engineered Floors PureGrain High-Def™ Antiquity: AUTHENTIC DESIGN RETAILERS CAN STAND BEHIND
From a merchandising stan - datroad color palette allows retailers to serve multiple de- sign styles—from traditional to contemporary—without ex- panding their SKU count. The consistency of plank quality and visual depth makes it a dependable option across res- idential applications, helping retailers recommend with confidence. In a market where customers are increasingly informed and design-driven, PureGrain High-Def Antiquity gives retailers a product story that resonates: authentic inspira - tion, innovative technology, and lasting performance. It’s not just a wood look—it’s a smarter solution that helps retailers stand out, build trust, and win the sale.
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@engineeredfloors
FLOOR Education
I n today’s fast-paced global economy, the movement of goods from supplier to retailer demands speed, accuracy, and seamless integration. At the core of this efficiency revolution lies Floor Covering Business to Business (FCB2B), a technology that standardizes and automates the exchange of critical business documents. For industries like flooring, where products and pricing change frequently and Purchase Orders (POs) cross multiple suppliers, automating the exchange of key documents like the 832, 850, 855, 856, 810, and 997 is the difference between sluggish, costly manual processes and a lean, responsive supply chain. The benefit of FCB2B lies not just in going paperless, but in replacing repetitive, error-prone human intervention with instant, system-to-system communication. Let’s explore how the automation of these key documents transforms the supply chain process for both the supplier and the retailer. The Digital Backbone: HOW FCB2B AUTOMATION REVOLUTIONIZES THE FLOORING SUPPLY CHAIN
Lewis Davis Senior Director of Technology and Research “ Automating FCB2B
documents is the difference between sluggish, costly manual processes and a lean, responsive supply chain.”
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The Efficiency Gains by Document 1. FCB2B 832 Price/Sales Catalog vs. Manual Price Sheets The FCB2B 832 is the engine of product data management. It provides a complete, standardized catalog of products, prices, and specifications. • Manual Process: Retail staff must manually receive, review, and input printed or spreadsheet price lists from every supplier into their Enterprise Resource Planning (ERP) software. This is a time-consuming task that is highly susceptible to errors. A single typo in a price or product code can lead to incorrect quotes, lost sales, and contentious invoice disputes. • FCB2B Automation: The supplier’s system sends the 832 directly to the retailer’s FCB2B-enabled system. The system automatically updates the retailer’s ERP or Point- of-Sale (POS) system with new product introductions and price changes. This always ensures 100% pricing accuracy and dramatically reduces the lead time for launching new products, giving the retailer a competitive edge. 2. FCB2B 850 Purchase Order (PO) vs. Manual PO Entry The FCB2B 850 initiates the entire fulfillment cycle and is arguably the most critical document. • Manual Process: A retailer generates a PO, which is then faxed, emailed, or manually entered into a supplier’s website. The supplier’s sales representative or customer service rep must then manually key that information into their own Order Management System (OMS). This multiple-step process introduces delays and a high probability of errors in product codes, quantities, or ship-to addresses. • FCB2B Automation: The retailer’s system generates the 850, which is instantly transmitted and automatically loaded into the supplier’s OMS, ready for picking and packing. This eliminates order entry errors and reduces the time from order creation to fulfillment by hours or even days, ensuring faster delivery to the end customer. 3. FCB2B 855 Purchase Order Acknowledgement (POA) vs. Manual Confirmation The FCB2B 855 provides assurance and transparency. • Manual Process: After receiving a manual PO, the supplier must manually check inventory and then call, email, or fax the retailer back to confirm acceptance, back- ordered items, or shipment changes. This confirmation process often requires multiple exchanges over several days. • FCB2B Automation: Upon receipt of the 850, the supplier’s system automatically sends the 855. If there is a discrepancy (e.g., product quantity adjustment), the 855 reflects the change, allowing the retailer’s system to immediately flag the issue. This instantaneous feedback allows the retailer to make quick adjustments, reducing stock- outs and customer dissatisfaction. 4. FCB2B 856 Advance Ship Notice (ASN) vs. Manual Receiving The FCB2B 856 is a powerhouse for logistics efficiency. • Manual Process: When a shipment arrives at the retailer’s warehouse, receiving staff must manually compare the physical contents against the paper PO. This is a slow, error-prone process that ties up personnel and dock space. • FCB2B Automation: The 856 is sent when the goods leave the supplier’s dock, detailing the contents and expected arrival. The retailer uses this data to pre-load its Warehouse Management System (WMS). When the truck arrives, the ASN allows for expedited, almost paperless receiving (often called “blind receiving”), dramatically cutting down on labor costs and improving inventory accuracy.
5. FCB2B 810 Invoice vs. Manual Accounts Payable The FCB2B 810 automates the billing and payment cycle.
• Manual Process: The supplier prints and mails a paper invoice. The retailer’s accounts payable (AP) team manually keys the invoice data into their system and then spends time trying to match it with the PO and the receiving documents. This three-way match is the primary source of AP processing friction and delays. • FCB2B Automation: The 810 is transmitted directly to the retailer’s AP system. The system automatically performs the three-way match against the original 850 PO and the 856 ASN. If the documents align, the invoice is approved for payment instantly, reducing days of processing time to minutes, improving cash flow management, and decreasing administrative costs. 6. FCB2B 997 Functional Acknowledgment vs. Manual Confirmation The FCB2B 997 is simple but vital for process assurance. • Manual Process: After sending a fax or email, one must wait for a phone call or response to confirm the document was received and understood. • FCB2B Automation: The 997 is automatically generated by the receiving system immediately upon processing any FCB2B document. It acts as a digital receipt, confirming that the document was technically readable and accepted. This non- repudiation eliminates all doubt about transmission success and removes the need for tedious follow-up communications. The Bottom Line: Strategic Automation By automating the exchange of the FCB2B document set, businesses transform their operation from a series of manual handoffs to a single, fluid digital transaction. This shift results in: • Cost Savings: Lower administrative and labor costs. • Data Integrity: Near-perfect accuracy across all transactions. • Speed & Agility: Faster order fulfillment and inventory turnover. • Scalability: The ability to easily onboard new trading partners and handle increased transaction volume without adding staff. FCB2B is not just a technological choice; it is a strategic imperative that provides the operational efficiency required to thrive in the modern, interconnected supply chain. Visit our website at www.fcb2b.info and explore the “Resources” section to learn more about FCB2B. For a list of companies that are supporting the industry by providing B2B services visit our Champions section under “The Members > Champions”. Discover how FCB2B can streamline your business operations. Contact Lewis Davis at 762-209- 3063, or ldavis@wfca.org to learn more.
26 Premier Flooring Retailer tise | 2026 “ FCB2B isn’t just about going paperless—it replaces error-prone human intervention with instant system-to-system communication.”
THE WFCA IS HITTING THE ROAD IN 2026! The WFCA is taking its mission on the road. Launching at The International Surface Event (tise) in January 2026, the “Step Up Tour” marks WFCA’s first nationwide effort to unite the flooring community, celebrate its people, and spotlight the innovations and stories that define the industry’s future.
EDMONTON
BOZEMAN
SOMERSET
GRAND RAPIDS
CHICAGO
WASHINGTON DC
COLUMBIA
LAS VEGAS
WICHITA
DALTON
WFCA.ORG
LAKELAND
SAN ANTONIO
Premier Flooring Retailer tise | 2026 27 Visit the WFCA in Booth #2507 to learn more about the tour!
SURFACES + TILE + STONE
WAGNER Meters
I magine getting a call from a customer a couple of weeks after you install a floor covering in their home. Their floors are warping—and they want to know why. Or maybe it’s your dream home with floors that are warped, discolored, or releasing odors. It’s exasperating—especially if you took the precautions to monitor moisture levels in your flooring materials and let them acclimate before installation. What went wrong? Whether you’re a residential flooring professional, an inspector, or a handy homeowner, you’re probably facing the same culprit: moisture issues in the concrete subfloor. The damage can cost you time, money—and even your reputation. That’s why monitoring and managing moisture in concrete subfloors is crucial to your flooring project. You want floors— whether hardwood, laminate, or carpet—that stand the test of time. A moisture meter, like the C555 concrete moisture meter, can help you make that happen. It can help you locate leaks, detect wet spots for further testing, and determine if the environment is appropriate for concrete drying. GUIDE to the C555 CONCRETE MOISTURE METER FOR RESIDENTIAL USE
Jason Spangler Sales Manager, Wagner Meters With more than 25 years’ experience in sales and sales management across a broad spectrum of industries. Jason has successfully launched a variety of products to the market, including the original Rapid RH® concrete moisture test. Jason, who received an MBA from West Texas A&M University in November 2018, has extensive industry involvement, including the National Wood Flooring Association (NWFA), the International Certified Flooring Installers Association (CFI), and is Vice Chairman of Associations for The Flooring Contractors Association (FCICA). Call Wagner Meters today at (844) 533-9100 and ask for Jason or visit www. wagnermeters.com.
28 Premier Flooring Retailer tise | 2026
Let’s talk about: •
How the C555 Concrete Moisture Meter Works Why Measuring Concrete Moisture Matters The Benefits of Using a C555 Before Floor Installation
• •
• Other Residential Uses for C555 Moisture Meter • Customer Experiences Using the C555 • How to Set Your Projects Up for Success First, what is the C555 moisture meter? Let’s break it down. How the C555 Concrete Moisture Meter Works The C555 handheld concrete moisture meter provides fast, non-destructive preliminary moisture measurements on smooth, firm concrete. Here’s how it works to test a concrete floor for moisture with the C555: 1. Turn on the moisture meter. 2. Press the button for standard mode. 3. Place it on a smooth, concrete surface. 4. Get an instant moisture reading. Like other concrete moisture meters on the market, the C555 reading tells you how much moisture the slab has within the top half-inch or so of concrete. This info helps you pinpoint problem areas quickly and over a large area, without the need to drill holes or drive pins into the slab. To get the full picture of how much moisture still needs to work its way up from deep inside the slab, you’ll want to follow up your findings with relative humidity tests, like the Rapid RH® L6 Smart Sensors. Some key features of the C555 concrete moisture meter include: • Standard mode: This setting reads moisture in the top .5 inches of concrete within the 1% to 6.9% moisture reading range. • Relative mode: This setting compares moisture in non-concrete applications like gypsum or drywall. • Relative humidity and temperature mode: Built- in sensors measure ambient temperature and relative humidity. • On-demand calibration platform: Comes with a separate device for field calibration—saving you time and money.
• Simple F2170 Test • Most Trusted • Lowest Cost / Test RAPIDRH.COM
Premier Flooring Retailer tise | 2026 29
The C555 concrete moisture meter allows a person to follow the suggestions of the ASTM F2659 procedure for preliminary evaluation of moisture conditions. ASTM (the American Society for Testing and Materials) creates standards to guide professionals in each industry. Now let’s talk more about why it’s crucial to perform moisture testing in concrete subfloors. Why Concrete Moisture Testing Matters in Residential Flooring The ASTM F2659-23 standard puts it like this: “Moisture in concrete floor slabs affects the performance of flooring systems such as resilient, wood, and textile floor coverings and coatings.” “Excessive moisture in floor slabs after installation can cause floor covering system failures such as delamination, bonding failure, deterioration of finish flooring and coatings, and microbial growth.” Now let’s cover some quick science behind why moisture can become an issue. All concrete starts as a mix of water, cement,
aggregates, and sometimes other additives. Water binds the other ingredients and causes the chemical reaction that hardens, or cures, the concrete over time. Concrete usually cures enough to walk on within 24 to 48 hours. But concrete will continue to release excess moisture through the surface from deep inside the slab. This evaporation process continues until the concrete reaches the same humidity level as the air. But if you install flooring before the slab releases enough moisture, it can cause: 1. Breakdown of flooring adhesives 2. Wood floor warping, cracking, shrinking, or crowning 3. Linoleum floor warping or discoloration 4. Vinyl floor buckling, swelling, or shifting 5. Growth of mold or mildew in carpet Most of these issues cause unsightly and damaged floors. And that’s not ideal for residents or flooring professionals. But mold growth impacts air quality. So, measuring moisture in slab before floor installation is not only crucial for floor integrity—but for the health of residents.
30 Premier Flooring Retailer tise | 2026
When Using a Concrete Meter, Use One That’s 2x MORE ACCURATE
For the 9 commonly used concrete mix designs we tested, the C555’s readings were significantly closer to oven-dry results. Learn more: wmeters.com/3T7sTLt
wmeters.com/3T7sTLt
Many flooring manufacturers also require moisture testing before “the installation of coverings on floor slabs and screeds.”And not performing (and recording) moisture tests prior to floor installation can void the floor warranty. Here’s the bottom line. Taking moisture readings in concrete subfloors can: • Prevent flooring failures. • Protect the health of homeowners. • Track progress towards acceptable moisture content in concrete flooring. • Save you time, money, and countless headaches. Benefits of the C555 Concrete Moisture Meter for Floor Installation You don’t need a Harvard scientist on hand to measure moisture. The C555 moisture meter makes it fast and easy to take average readings across your floor slab. And the intuitive, handheld design makes it ideal for residential flooring professionals, DIY enthusiasts, and homeowners alike. The C555 takes readings without damaging existing structures and finishes. And it even has a high moisture alarm—so you can tell if you hit a wet spot without looking at the display. With moisture readings, you can: • Have a better understanding of which areas of your floor slab contain more moisture. • Plan a rough timeline for floor installation. • Promote faster drying (by increasing heat and lowering humidity, for example). And in an ideal world (and timeframe), you can follow up by placing in-situ RH test probes in the hotspots to get accurate and specific moisture measurements. But we get it. In the real world of residential flooring, in-situ testing isn’t always an option. And moisture meters are better than nothing. Now let’s talk about how else you can use the C555 moisture meter in homes, apartments, and other living spaces. Other Residential Uses for the C555 Moisture Meter The C555 handheld meter does more than pinpoint which area of concrete still needs to dry the most. It can also: • Find leaks • Monitor ambient air • Simplify quotes • Inspect basements and crawl spaces Let’s walk through each one. The non-damaging nature of the C555 moisture meter makes it a go-to tool when providing quotes to potential customers. You can simply pull back a corner of the carpet and take a quick reading.
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