Engineered Floors DreamWeaver® Carpet: TECHNOLOGY THAT SELLS ITSELF
A t the core of DreamWeaver® carpet from Engineered Floors is a technology advan - tage that directly benefits both retailers and homeowners. Unlike traditional piece-dyed car- pet, PureColor is solution dyed—meaning the color is engineered into the fiber itself, rather than applied afterward. This process creates unmatched color clarity, consistency, and long- term performance. Because the pigment runs all the way through the fiber, PureColor fibers resist fading, staining, and color loss, even in high-traffic spaces. From a manufacturing standpoint, this technol - ogy also ensures uniform color from batch to batch, helping retailers avoid common issues like shading inconsistencies or mismatched replacements. The result is a carpet that looks better on day one—and continues to look better years down the road. For retailers, that technology translates into an easy, confidence-building sales conversa - tion. DreamWeaver® gives you a clear advan - tage when working with families, pet owners, and customers with active lifestyles who want beauty without stress. It’s simple to explain: color you can count on, durability you can trust, and style that fits any room in the home. With a wide range of styles and palettes—from classic neutrals to modern tones—DreamWeav- er® makes it easy to guide shoppers toward a solution that fits their lifestyle and design goals. Retailers can position it as a worry-free up- grade: a carpet designed for real life, backed by proven technology. It’s a product that not only meets expectations—but helps retailers earn long-term trust and repeat business.
16 Premier Flooring Retailer tise | 2026
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