T oday’s flooring customer wants it all—authentic wood visuals, dependable performance, and confidence in their purchase. That’s exactly where PureGrain High-Def™ Antiquity from Engi - neered Floors gives retailers a competitive edge. Antiquity was designed with one goal in mind: deliver the most realistic wood visuals in hard surface flooring—without the compromises of natural hardwood. Using high-definition scanning technology, each plank begins with real wood, captured in stunning detail. The result is a collec- tion featuring 35 uniquely scanned plank designs, virtually eliminating repeat patterns on the floor. For retailers, that means fewer objections, easier selling conversations, and a finished instal - lation that looks intentional and elevated. But beauty alone doesn’t close the sale—performance does. PureGrain High-Def is built for real life, offering durability that stands up to everyday wear while maintaining its visual integrity over time. Customers get the warmth and character they love, with the peace of mind they expect from a modern hard surface solution. Engineered Floors PureGrain High-Def™ Antiquity: AUTHENTIC DESIGN RETAILERS CAN STAND BEHIND
From a merchandising stan - datroad color palette allows retailers to serve multiple de- sign styles—from traditional to contemporary—without ex- panding their SKU count. The consistency of plank quality and visual depth makes it a dependable option across res- idential applications, helping retailers recommend with confidence. In a market where customers are increasingly informed and design-driven, PureGrain High-Def Antiquity gives retailers a product story that resonates: authentic inspira - tion, innovative technology, and lasting performance. It’s not just a wood look—it’s a smarter solution that helps retailers stand out, build trust, and win the sale.
22 Premier Flooring Retailer tise | 2026
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