Inside the Showroom Modern customers—especially Millennials and Gen Z—don’t want to “shop.” They want to experience. Here’s what makes that happen: • Clear product groupings (by color, use case, or style) that make visual sense • Tech-forward touches like QR codes for product details, installation videos, or “See this in my room” features • Smart signage that guides, not sells—like “Great for basements and high-moisture areas” or “Best for pets & kids” • Team members who consult, not push. Today’s salespeople should think like designers and educators. Help customers visualize, solve problems, and explore options they didn’t know existed. A recent shopper walked into a store looking for tile. Instead of being bombarded with “Can I help you?” she was welcomed with, “Are you designing for a busy home or a quiet retreat?” The associate helped her think through durability, warmth, and maintenance, then pulled up in-room visuals on a tablet. The result? She left with tile, grout, underlayment, and a maintenance kit. That’s the power of guiding over selling. Frictionless = Fearless (& Fast) Purchasing The easier the experience, the more confident your shopper feels. Confidence leads to conversion. So, how do you create that? • Mobile checkout or tablets to complete purchases anywhere in the showroom • Bundled solutions like product + install + floor care = less decision fatigue • Clear financing options and quick-access tools like QR codes for specs and reviews • Design consultations that help customers connect the dots—product, home, lifestyle These touches turn a sometimes stressful experience into something simple and empowering. And when customers feel good? They buy. Quick Sales Script Tip “If you’re like most of our customers, you’re looking for something stylish, durable, and easy to live with. Let me show you the options that
deliver on all three.” The Store Isn’t Dead—It’s Just Getting Smarter In-store shopping is evolving, not disappearing. Shoppers still want to see and feel the product—but they expect speed, personalization, and transparency. No one wants to be “sold.” They want to be guided. When your team understands how today’s consumers think—especially digital-first generations—you build trust without pressure. With the right showroom strategy, your store becomes a space where decisions feel easy, support feels genuine, and the sale feels like a win for everyone. 5 Phrases That Sell LVP Faster Want to help your team connect with younger, value-savvy shoppers? These benefit-driven statements speak their language: • “This floor is designed for real life— pets, spills, and all.” • “Luxury look, everyday durability— no compromise.” • “Most of our customers choose this because it gives them high-end style without the high-end price.” • “It installs fast and performs even faster— ideal if you want it done before the weekend.” “It’s not just waterproof—it’s worry-proof.” Use these phrases to simplify decision-making, build trust, and highlight what really matters to modern buyers. •
Final Thought Don’t just sell floors—build confidence. When your showroom delivers clarity, expertise, and ease, you become more than just a place to buy—you become a place where decisions get made and visions come to life.
Premier Flooring Retailer tise | 2026 37
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