The Step Up Tour will take WFCA into local communities across the country, visiting 11–12 member stores and shining a spotlight on the people who make this industry work. At each stop, we’ll capture real stories—owners, staff, installers, and teams who are building strong businesses through integrity, expertise, and commitment. We’ll show what success actually looks like: the culture inside your stores, the pride in your teams, the care you bring to every project, and the leadership you demonstrate every day. Why This Matters Now Independent retailers face more pressure today than ever before from labor challenges and regulatory issues to rising costs and changing consumer expectations. Yet time and time again, independents continue to rise. Why? • Because you invest in people. • Because you value craftsmanship. • Because you care about your communities. WFCA exists to support that work—not just through advocacy and education, but by telling your story and ensuring your voice is heard.
The Step Up Tour is our way of saying: This is what leadership looks like in flooring. A Year of Momentum 2026 isn’t about waiting for change, it’s about leading it. At WFCA, we are committed to: • Elevating professionalism and best practices • Investing in education, workforce development, and certification • Advocating for your businesses at the national level • Strengthening connections across the entire industry But none of this works without you. So, as we begin this new year, I encourage every retailer, every manager, every installer, and every team member to ask: Where can I step up this year? Because when independent retailers step up, the entire industry rises. And WFCA is proud to walk alongside you every step of the way.
Premier Flooring Retailer tise | 2026 41
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