TECHNOLOGY _ >>
of the data that our customers provide for us. We have a lot of sensitive data. These people stay with us. Their children are taught to ski with us. We know their allergies. We know where they live. So, there’s a lot of personal information that floats around our data centers or up in the cloud or with third-party providers that we need to be hyper cognizant of. AI thrives on large datasets. The
larger inference it can use, the larger the dataset it has access to, the better model- ing it can create, the better answers you can get. We have a lot of really valuable data that we can be providing. It’s up to us to do the due diligence on the vendors that we’re selecting to figure out: What are their data policies around privacy? What is it around security? Do they have SOC 2 (System and Organizational Con-
trols 2) compliance?
It seems like there’s a new AI compa- ny every 10 seconds. Just be really wary of that thing you get on LinkedIn Sales Navigator from someone pitching you on something, because at some point you’re probably going to be proposi- tioned for a large dataset. The Toothpaste is Out of the Tube Karolyn Towle: There are many tradi- tionalists in the industry, so if you had to pitch AI to a traditionalist in the industry who might be skeptical, how would you convince them of its value? Amirault: I think it’s important not to put AI on a pedestal as an industry. We’ve been through a lot of technolog- ical shifts. The first one that I was a part of was the Internet Age. Everyone scram- bled to make websites, and the websites were terrible. And then it became con- nectivity. And connectivity was kind of lagging because ski areas are typically in the middle of nowhere. So, we always go through these big changes. On some of them, we are lag- ging. Some of them happen quickly. This one’s happening quickly and here’s why: AI is already being integrated to the soft- ware that we’re using. Medallia, Domo, Office 365, Google—these products, they are jamming AI features into them every day. So, it’s not something you can stop. It’s like fighting the ocean at this point. You just have to realize that it’s how you utilize it. I can go into data privacy, data rights, and your responsibility as an operator. But the toothpaste is out of the tube, kids. There’s no stopping this one. These conversations are excerpted from SAM and Eternity’s Ski Resort AI Boot- camp, which launched this fall. They have been edited for space and clarity. For more about the Ski Resort AI Bootcamp, visit: www.saminfo.com/event/ai-bootcamp. Or scan this QR code:
TP_SnowPaddingAd_2023.pdf 1 2023-08-08 6:06 PM
Safety Padding ANSI B77 compliant products for responding to unseated passengers Fully recyclable vinyl nitrate foam Long lasting waterproof materials
www.tubeproinc.com
c
d
o
Multi-Rider Tubes Urethane soft bottom tubes Single, double or multi-rider raft Reinforced tow-strap connection
e
Snow Sleds IceSled™ hard bottom with foam core Airboard® inflatable bodyboard
Snow Tubes Soft & hard bottoms for variable speeds Custom printing option for ALL products FREE design consultation
call the PROS toll free +1 866 882 3776 email info@tubeproinc.com
Made with FlippingBook Digital Proposal Creator