How to Make the Most of this Program
Maximize holiday sales with simple merchandising and promotion ideas. The Q4 season is the highest impulse and gifting period of the year. Use the items featured in the Chex Finer Foods Holiday Catalog to create engaging displays that inspire customers to entertain, gift, and celebrate.
1. Build a Holiday Destination Display Great locations: Front-of-store display
2. Create Grab-and-Go Gift Bundles Ready-made gifts sell extremely well during the holidays. - Pasta + sauce + olive oil - Crackers + jam + charcuterie items - Chocolate + tea or coffee - Salsa + tortilla chips - Add baskets, ribbon, or boxes to create giftable sets.
table, endcap near high traffic areas, seasonal feature section. Merchandise with Gourmet sauces, chocolates and sweets
3. Cross-Merchandise for Entertaining Increase basket size by placing items near complementary products. Examples: Crackers near the cheese case, Salsa near tortilla chip, pasta sauces near fresh pasta, chocolate near coffee and tea. This helps customers build entertaining spreads effortlessly.
3. Drive Trial with Sampling Sampling is one of the most effective ways to sell specialty products with the peak days being Thurs - Sun. The best items to sample: Salsa and tortilla chips, crackers with dips, chocolate and sweets, specialty beverages or tea.
Your Chex sales rep can help identify top-performing items. They are here to support you with product recommendations, merchandising ideas, and reorders throughout the season. Contact them to get started.
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