• 59% of internet users between 18 and 29 are using Insta- gram and 33% of users between 30 and 49 are using Insta- gram. • 59% of Instagrammers in the U.S. are under 30 – we can assume Canada follows a similar trend. • The numbers are heavily skewed to younger folk. 18 to 29-year-olds comprise 59 percent of users in the U.S., followed by the 30 to 49-year-olds accounting for 33 percent. • For those of you who are in B2B, there are 25 million business profiles on Instagram, and I will bet probably twice as many as that who simply didn’t opt to have a business profile but own a business. • 75% of Instagram users take action after visiting a post. • And, the best stats I came across: Instagram has the highest interaction rate when it comes to social media plat- forms. • According to 2016 data, Instagram has a 2.2 percent per-follower interaction rate. For a comparison, Facebook has a 0.22 percent rate. So now that you have those numbers to think about, I want to share some differences and similarities between Facebook (the most widely used platform for businesses) and Instagram.
2. A lot of the strategies that I share regularly on my show throughout my content are applied best to Facebook and Instagram, they are my two favourite platforms, and I just want to give a bit of an overview for why and who does what best.
SIMILARITIES
1. Algorithm Both Facebook and Instagram’s newsfeed are determined by an algorithm, which is a secret formula that determines who sees your post and how many users see it. I’ve spoken about algorithms before, and what I share does apply to
The reasons being:
1. Facebook owns Instagram, but it is its own platform, so I do want you to know what the difference is.
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AUGUST 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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