EDITORIAL DIRECTOR Lee Ann Atwater
EDITORIAL TEAM John Allaire Jamie Barrie Janice Buckler Denise Alison Jody Euloth Dan Monk Jordan Parker
CREATIVE DIRECTOR Carmen Fitzpatrick GRAPHIC DESIGNER Matt Erikson COMMUNICATIONS & ADMIN LEAD Calli Gregg
MANAGING DIRECTOR Rod Gregg
SPECIAL PROJECTS MANAGER David MacDonald
RESEARCH TEAM LEADS Alia Morash Ashley Tanner
MEDIA CONSULTANT Tim Kohoot
PUBLISHER AIDACA Media
I t seems like yesterday we were just heading into summer, looking forward to vacations and time spent in the sun with friends and family. Now we come back refreshed and ready to finish off 2018 strong and awaiting the football and hockey season to start, or is that just me? Well if you are looking to make any IT changes in the last part of the year then you should join hundreds of small to medium-sized businesses across nine States who rest easy knowing that their IT department is in the hands of St. Louis-based Forward Slash Technology. Spotlight on Business chatted with company presi- dent, Monte Hickey in early July to talk about how the business got to where it is today and the company’s aggressive growth strategy for the next 24 months in this month’s issue. We are excited to have Jordan Parker as part of our editorial team and know that you will enjoy his article on Airports Council International selecting Halifax and Stansfield International Airport to host this inaugural Customer Excellence Global Summit as the ACI and members come together to exchange best-prac- tice and lessons learned on providing the airport customer experience, chal- lenges and trends and how ever-evolving technology impacts customer experi- ence management. Denise Alison of Stratigro explains how a lot of business owners struggle when it comes to Instagram. They either don’t quite know how to use it, aren’t on it yet, don’t know what to post or in the words of a couple of her clients, don’t “get it.” She explains how Instagram is a great platform to grow your visibility and attract more customers. Denise explores how you might add Instagram to your online marketing efforts to create a well-rounded social media strategy in this month’s issue.
We also revisit with Andrew Vagenas, CEO and Co-founder of Pharmapacks along with Michael and Heather Foote, the owners of and chocolatiers at Appleton Chocolates in Tatama- gouche, Nova Scotia. We hope you enjoy the issue and we would like to thank all those involved in putting this month’s issue together along with our readers as we look forward to telling more stories about successful businesses and the people behind the scenes making it happen. Lee Ann Atwater Editor
P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 P: 902 593 0533 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com
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AUGUST 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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