item if they are not satisfied.”
we do revolves around customer satisfaction. We get a lot of feedback from our customers about new product development, and about improving the website to make it more user-friendly.” With increasing competition in the E-commerce world of fine jewelry, adapting – or custom- izing – your brand in order to thrive is essential. “By allowing our customers to customize almost any item they see on our website it allows us to monitor trends.” Mahgerefteh is always looking to bring into the mix new ideas and fresh perspectives. Allurez is currently expand- ing their selection while keeping an eye on innovations in design abilities. “As a company, we’re always trying to attract new talent, the right talent. We want people who can contribute to our company culture,” Mahgerefteh explains. “We have the most beautiful and fashionable fine jewelry in the world as well as an award winning customer service team. We have the highest rate of repeat customers in the industry, which has helped our profits increase year after year. Our aim is to build a brand that fosters lifelong clients.”
“We try to make the online shopping experience so seamless,” Mahgerefteh continues, “that customers would be able to place and order and receive an item that surpasses their expectations without even having to contact our customer service. However, if a customer does have a question or concern they can reach our award winning Diamond and Jewelry Consultants via live chat, email, or phone call. Our team will do a great job of making sure the customer is truly satisfied with their entire shopping experience, and making sure they are loyal lifetime customers of Allurez.” The Allurez Jewelry Expert Customer Service Team can even be reached through what they call “Social Support.” Monday to Thursday from 9 am to 9 pm, Friday from 9 am to 6 pm and Sunday Allurez customers can get help right on Facebook or Twitter. While Mahgerefteh vehemently attests that the “online jewelry business is the best it’s ever been,” he is by no means being self-congratulatory nor does he take timing for granted. Getting in the water during the crest of the E-commerce wave was one thing; surfing it has been another. “By allowing our customers to custom- ize almost any item they see on our website it allows us to monitor trends,” he explains. “At Allurez everything
“We have the most beautiful and fashionable fine jewelry in the world as well as an award winning customer service team. We have the highest rate of repeat customers in the industry, which has helped our profits increase year after year. Our aim is to build a brand that fosters lifelong clients.”
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AUGUST 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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