“People find it more convenient to shop online, to shop on their phone, to shop from their couch.”
we built,” Vagenas asserts. “We built two platforms; one of them is a warehouse logistics and processing platform. It includes inventory management, warehouse manage- ment processes, etc. The other platform that we built is called “The Brain.” This platform is software that’s tied into our distributers, our shippers, and all of our sales channels – our website, Amazon, Walmart, and so forth. Within that platform [The Brain] there are algorithms that allow us to process consumer data like shopping patterns so that we are able to price accordingly on each sales channel and kind of take over the health and beauty category.” Vagenas boasts that “Our company morale is to promote from within if possible rather than going out to hire someone new. We’ve never bought a box solution. We build everything in-house. Whether it’s customer service platforms, accounting platforms, logistic plat- forms, our own internal sales channel, we build it at our own house and I think that’s what makes us unique.” Now that brand recognition is a done deal – the size of your blue and white Pharmapacks parcel, if not its contents, is an instant reminder of their free shipping offer on all orders over $49 – future growth is practically organic. “People find it more convenient to shop online, to shop on their phone, to shop from their couch,” Vagenas says. “We’re taking that pretty seriously and making sure our technol- ogy is constantly evolving with the changing in shopping channels. And there are new sales channels opening up literally every month online and we’re ahead of the game as far as understanding the marketplace model, having the technology to fit the marketplace model, and being able to provide sales to customers through the market- place model.” Pharmapacks serves as a “launch pad” for emerging brands by giving carefully selected new Millennial and Generation Z brands access to the Pharmapacks e-com- merce platform and consumer base. This enables brands to focus on product research and development, while Pharmapacks strategically sets competitive price points and builds a connection between the consumer and the brand. Looking beyond today, Vagenas believes, “If Phar- mapacks can continue doing what we’re doing we can possibly reach half a billion to a billion dollars… And we really see that happening. Doors are opening for us, so we are in a position to do something unique that hasn’t been done before.” We think the sky is the limit for Pharmapacks, which cur- rently has a company catalog consisting of 28,000 unique items and processes and ships over 30,000 orders per day to all 50 states in the U.S. and Canada.
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AUGUST 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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