christened. Available in 120 Volt/60 Hertz and 220 Volt/50 Hertz configurations, these whisper quiet units are ideal for spaces up to 900 cubic feet and add a discreet modern accent to an ancient practice. “Customers who buy coolers,” Garcia explained, “are usually interested in our racking – these are modular systems.” When used in tandem, the 48 and 32 inch high Redwood racks are as close to custom as it gets. “Private customers, home owners, restaurateurs, they all have needs and specifications and we’re able to make the RedRack system work for them. They’re affordable; they’re luxurious; they’re stackable and expandable; and they’re easy to install.” Affordable might be understating things. Winerack- ing Depot provides the lowest prices in the industry in Southern Ontario as well as competitive rates at their American and Chinese locations. “We can do this because of workforce productivity. Everything we assemble is generic, so my need for a particularly skilled or large staff just isn’t what it is at a custom manufacturer.” Garcia prefers the blank slate to the dilettante when it comes to bringing someone on board at the Winerack- ing Depot. “The only skill I look for is trainability,” he said. “I’ve hired a lot of people over the years and I’ve come to learn that honesty is the trait to look for. I want
Wineracking Depot carries KoolR brand wine cabinets that range from 120 bottles to 500 bottles. These cabinets are not only temperature specific to meet all wine storage needs, they also advertise their contents. “They’re the perfect accent to living rooms, kitchens, or anywhere in your home,” Garcia insisted. “Some wine lovers belong to wine clubs and collect very specific vintages. For these customers, a bottle of wine can be like a trophy on a mantel. Well, we provide the best mantelpieces, I think.” “While we recommend basement-like environments, a sophisticated wine room doesn’t have to be down a set of stairs in a rustic cellar.” For collectors whose needs may go beyond the KoolR cabinet capacity – they do in fact produce an 800 bottle, three door, double deep cabinet that Garcia will happily special order – there are four easy answers: the KoolR Magnum, the NUVO upgrade, the WineKoolR upgrade, and the Magnum upgrade. These easy-to-install coolers are energy efficient solutions to basements with their own unique climates or to the room in your house that you’ve
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SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2018
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