Morrisette Packaging (CONT’D FROM PAGE 34)
of the world’s best high-graphic corrugated manufacturers with the equipment that sits here now,” says Morrisette. “I couldn’t be more excited about the fact my grandfather started this business, that my father is still heavily involved, and that I now have the privilege of leading a team of more
Yes, Morrisette is indeed following in the footsteps of the previous two generations by combining automation and design to create with his team a new masterplan that he insists is “moving the company in the right direction” while acknowledging the foundation laid by his grandpar- ents, Bill and Nancy Morrisette, 64 years ago, when they started Morrisette Paper Co., whose “stock in trade” was brown paper bags, lunch bags, and rejected rolls of toi- let paper. Over time, its line expanded into more distribu- tion-based products, buying in bulk then selling smaller quantities of simple brown boxes, tapes, and supplies (which it did for about 50 years), with the mindset of creat- ing value and “selling through consultation,” shorthand for understanding what a customer is looking for, then guiding them through the sale with expertise. By 1979, the company had grown to become a $7 mil- lion operation with about 20 employees. The company stayed profitable through the next decades by investing in yes, automation, which included expanding its product line to include case sealers and stretch wrappers. Fast for- ward to 2022 and the company’s 60th anniversary, when it celebrated its success of having grown to nearly 300 em- ployees across eight Southeast facilities and nearly $200 million in revenue. “We’ve evolved over six decades to become a full-scale distributor that’s now vertically integrated to become one
than 300 into our next exciting chapters.” “The Beast,” Up-Close And Personal
The capabilities of Morrisette Packaging’s key equip- ment made by manufacturers around the world, the enor- mity of its machinery investment, and the seismic competi-
tive waves being created in a small suburb of Greensboro, North Carolina, U.S.A., has attracted the attention of the global press. Dan Brunton, Group Publisher of UK based Dan Brunton, Group Publisher of UK based Brunton Publica- tions, right, traveled to Browns Summit with a film crew to doc- ument the story of Morrisette Packaging’s remarkable trans- formation with John Morrisette.
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36 September 28, 2026
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