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BE MORE SPECIFIC The key to writing well is making choices. Don’t be safe, or lazy. Speaking in generalities is a waste of everyone’s time. If you want to get attention, earn it. Think before you write. Then say what you want to say, in exactly the way you want to say it. Your voice is 100% determined by the words you choose to write. So choose well. Choose weird. Choose to follow your gut. Your heart. Whatever. Just don’t choose be boring.
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