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SAYING EVERYTHING IS SAYING NOTHING The fastest way to be boring is to try to look cool, to everyone, at once. You have to narrow your focus. Everything you write cannot be about everything you have to say. No one will read it, and more importantly no one will care. So choose your topic, your POV, your audience, and your goal. Then once you’ve found your purpose, go ahead and write something, about one thing. Because one thing, is all anyone will ever remember.
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