SOCIAL WRITING 121

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HAVE A GOAL

Before you write something, decide why. What is the outcome you’re trying to achieve? Are you looking for leads, or followers, or comments, or are you just dying to show off that cute picture of your dog in its new doggie tuxedo? Whatever your goal is, it’s got to be your north star. You can almost reverse engineer what you write based on what you want people to take away. Once you know what you want people to feel, or do, or remember, it will be easier to create content that gets them there

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