SOCIAL WRITING 121

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READ OTHER PEOPLE’S WRITING Before you write, read. It’s the oldest rule in the book and for good reason. If you’re feeling like you have nothing to say, read what other people are saying. Sure this rule sounds contradictory to tip #3, but it’s not. You aren’t here to copy. You’re here to get inspired. There’s a difference. You probably follow several accounts that you love. Even if it has nothing to do with real estate, you can learn a lot from the good ones. Chances are they are consciously or subconsciously following these rules. Read their writing, internalize it, then write your own version.

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