SOCIAL WRITING 121

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LEARN THE PLATFORM YOU’RE ON

You aren’t writing a personal journal. You’re writing for social media. Which means it’s meant for other people to see. If you want them to like what you write, it's important to sweat not just what you say but how you say it. Take the time to learn how people use the platform, and then learn to walk the walk yourself. No one wants to see a pamphlet in their feed. Find out what you want to say, and then say it in a way that feels natural and authentic to the platform.

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