SIMGENETICS BORN AND RAISED IN FESCUE COUNTRY TM PERFORMANCE AND EYE APPEAL! We would like to invite you to join us at the 2025 Belles and Bulls of the Bluegrass Sale, our 26th annual spring sale. We are proud of our longevity and the fact that this is the longest continuously running Simmental bull sale east of the Mississippi. We are committed to making this a diverse production sale offering of cattle that are built to increase your profit margins. This year we celebrate Wayward Hill Farm, Dr. Henry and Lou Ann Allen, winning the World Simmental-Fleckvieh Federation’s Golden Book Award, joining Swain Select Simmental as a recipient of this honor. The Golden Book Award is the most prestigious award given by the American Simmental Association, recognizing individuals who are lifelong promoters of the Simmental breed. Only 173 have ever been awarded, with fewer than 100 total awarded in the history of the Simmental breed in the USA, of which fewer remain active breeders. The fact that Swain Select Simmental, Dr. Fred and Phyllis Swain, also received the Golden Book in 2018 makes this sale unique with both of its consignors having won this award--these are recognized programs you can trust. While we are at it, can we also celebrate the price of feeder cattle? We are continuing to see record prices to reward all of us for our hard work! This is not an easy business, and it’s nice to be rewarded financially for the hard work. This is not a flash in the pan; it’s a trend with longevity! The bulls in this offering are a set where you can find the calving ease, increased pounds at weaning and carcass merit to help you be at the top of the market! Heterosis is the cheapest tool we have, and these bulls will provide it to you. The females selling are highly maternal, and we believe they offer the traits needed as the nation rebuilds its cow herd. The genomics are complete on every lot in the sale, every animal selling is homozygous polled, most bulls qualify for Kentucky CAIP funding, and as we have said, they are all bred, born and developed in the fescue-based environment where many of them will run. They are hardy and will thrive anywhere. There is something here for everyone. We hope you can come and appreciate this fantastic set of cattle in person and sit in the seats and bid on them—they are worth the trip from anywhere! As always, we will be broadcasting the sale live online on DVAuction.com and all videos will be available there. See page four for our guarantee and some additional information about what we believe sets us apart. Please reach out to any of our consignors or our consultants: Ryan Haefner, Dalton Lundy, Brent Tolle, Thomas Lundy, Lydell Meier, Todd Alford, or Chad Joines for assistance. We feel that we have assembled a top-notch marketing team and that you have a lot of options to evaluate these cattle. We will be continuing to communicate and share info via our DV Auction site, our website, and via Facebook. Follow us at facebook.com/bellesbullsofthebluegrass for real time updates, sale order, etc. and www.bellesandbullsofthebluegrass.com. We hope to see you soon in Lexington. Please give anyone involved in the sale a call if you have questions or want to find a time to come see the cattle before their arrival in Lexington. Thank you and enjoy this fantastic set of cattle that combine phenotype with genotype and common sense on April 5th!
Chris Allen / Chi Swain
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