A-LISTERS IN ATLANTA
Straight Up with Jamie Foxx Would you drink it on the rocks? Would you drink it with a Foxx? By Ca ro l Bada r acco Padge t t
“ Owning a
brand that brings sweet life to the party has always been a goal, and with BSB we’re making it happen. ”
BSB - Brown Sugar Bourbon
Jamie Foxx
Photos by Taylor Chien
H e is the hype man of anything that he touch- es,” states Indie Night Film Festival Founder Dave Brown of his best friend, Jamie Foxx. “Jamie has always been the guy that has events and parties at his house. And now he has something that’s his own brand, where he can say, ‘Come and try this’.” Famed comedian, actor, musician, and the consummate man of funny, Foxx has added BSB-Brown Sugar—to his repertoire, a liquor brand that he launched in 2020. He’s also put his own creative touch to the design of the liquor bottle’s label. When asked about the taste of his friend’s BSB- Brown Sugar Bourbon and what makes it special, Brown considers for a moment, then says, “It’s the taste of funny. A great taste.” And it’s one that complements Foxx well. “Jamie is a funny comedian. He really captures it all— he’s a triple threat and he has great taste.”
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BSB is versatile, too. As Brown says, the brown sugar and cinnamon flavored whiskey comes in 103 proof to deliver a high altitude bourbon with a flavorful kick, as well as a 60 proof version described by PR Newswire as “perfect for sipping, ideal for shooting and optimal as the main ingredient in your favorite cocktails.” And when the news outlet asked for Foxx’s personal take on the drink, he said this: “I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal, and with BSB we’re making it happen.” As much as Brown’s own approach and brand with his weekly Indie Night Film Festival is to give back and to help others believe in themselves and prosper, Foxx’s approach with BSB, although lighthearted, is similar. His whiskey brand isn’t targeted toward those in the entertainment industry, necessarily—it’s for everybody.
BSB 103
“You can have it with a splash of lemon on the rocks with some brown sugar around the rim,” Brown says of Foxx’s bourbon. “Or have it with Sprite or ginger ale. It’s versatile, and it’s good with a cigar. And it’s so tasty that some people want it on the rocks, just straight.” Where can you get BSB-Brown Sugar Bourbon? All over. But interested tasters can go to the website, brownsugarbourbon.com, and put in their zip code to find the retailer nearest to them—or simply order it straight off brownsugarbourbon.com.
@brownsugarbourbon | @iamjamiefoxx
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