The Thirty-A Review November 2021

l o c a l b u s i n e s s

l o c a l b u s i n e s s

Meet Michelle and Craig Frickey Owners of For the Health of It in Blue Mountain Beach b y Te s s F a r m e r

Need Help with a Custom Print? Just Ask Johnny. b y J e s s i c a H o l t h a u s B a d o u r

later in the butcher shop. He remembers how much the store brought together the community and that is what he sees blossoming here in Santa Rosa Beach. “It’s all about the people and having an avenue to give back to this place, supporting local causes and having an impact on the health and well-being of so many, especially during this time,” he adds. “Our customers are committed to a healthy lifestyle, and we are happy to see many more embracing true health full range of nutri- tional supplements from vitamins, min- erals, herbs, and ho- meopathic remedies and tinctures, and the staff is always ready to offer rec- ommendations and more information on what may be the best fit for the cus- tomer. There’s also an array of natural body care products, including locally made soap, sun care, and remedies for the ever-chang- ing seasons that go along with life at the beach. through real food and supporting the body holistically.” The store stocks a The longest established massage therapy clinic in the area also continues to operate out of For the Health of It. With three treatment rooms and four licensed therapists offering craniosacral therapy, neuromuscular sports massage, pregnancy massage, and Swedish massage, you are sure to find a way to make a rainy day better or just escape everyday stress for a bit. “As we approach the one-year mark of becoming part of the 30-A community, we look forward to serving and welcoming more guests and locals alike,” adds Craig. “We are here to be your partner and resource in life and health.”

For the Health of It provides certified-organic and fresh produce, grass fed meats, gluten free foods, raw foods, local and regional foods, prepared foods, and organic beer and wine; this is just the tip of the offerings.

J ohnny Shine, that is, Shine Print and Design, opened in its newest Santa Rosa Beach location Dec. 2019. But Shine’s been working on custom print and design since 2009. Literally starting in his garage more than a decade ago, it all began with a small investment to buy the equip- ment, and a friend from Gainesville who sporadically drove to crash at Johnny’s while the duo banged out any recent printing jobs they picked up. Shine landed in design after trying his hand at managing a local Starbucks— realizing the corporate workplace wasn’t where he wanted to spend his days. “At that point, I was prepared to do anything on my own... I’m not naturally artistic; I love music and art but I’m terrible at them,” Shine says with a laugh. “This gives me an outlet for creativity, bringing other people’s artwork to life on a garment or poster.”

away from the steady job to work at Shine Print and De- sign full-time, everything fell into place. “I wish I had done it years before! The business was here, I was just scared to take that leap,” he says. “Every time I move into a bigger space or get better equipment, the business is always here to support it.” That business started burst- ing at the seams once Shine had time to answer calls and emails (“in a timely fashion”). As things progressed, equipment was up- graded, more staff came on board, and he moved into the current large space. With Shine Print and Design in its newest spot since before the pandemic, his entrepre- neurial spirit used the down time in early 2020 to add embroidery to the line-up of services. “We had the time to get the new equipment and learn that side of the business. It’s been great

L ooking around you can see many changes along scenic Highway of 30-A. Some of those are taking place at the at the organic grocery store and juice bar in Blue Mountain Beach. For the Health of It has been a staple in the area since 1995 when it was established by local entrepreneur Ed Berry. This mainstay has now found new owners: Michelle and Craig Frickey. Craig shared how it all came to be. He and his wife Michelle were visiting 30-A soon after the Santa Rosa Beach/Musset Bayou fire in May 2020 to check in on the beach town where they vacationed for many years. They are originally from Pell City, Alabama. “While driving through Blue Mountain Beach we noticed an event with live music and people, so we stopped to check it out,” Craig says. “Turns out it was an event hosted by Blue Mountain Bakery, Big Daddy’s Bike Shop, and several local vendors, to raise funds for those who had lost homes and belongings to the wildfire. “I instantly knew this was the community we wanted to be a part of,” says Craig. “I was on the phone right away with Ed to tell him we were interested in buying the store if he was ready.” The Frickeys will carry on Berry’s original vision to create a space where customers can one-stop-shop for their organic and healthy lifestyle needs. For the Health of It provides certified-organic and fresh produce, grass fed meats, gluten free foods, raw foods, local and regional foods, prepared foods, and organic beer and wine; this is just the tip of the offerings. “We’ve added many new products and have expanded the prepared food items, making it easy to grab fresh, organic sandwiches, wraps, dips and snacks to take down

Organic Food Selections

Justin Bystol, Robby Fagan, and Johnny Shine

Whether you need custom shirts, hats, or bags for your team or customers; something special for an upcoming event; or anything in between, Shine Print and Design has got your back. With services for personal, promotional, and complete branding projects, the company aims for quick turnaround time, quality products and competitive pricing—not to mention some stellar customer service. A self-taught designer, Shine learned Photoshop® and Adobe Illustrator®, watching plenty of tutorials and (just as importantly) understanding his own limitations. “Depending on what people want, sometimes I can’t do everything [for a project]; if that happens, we have external recommendations to bring projects to where they need to be,” he describes. While Shine started out with small indie lines and bands, they print for many different companies today, including growing regional brands like Coastal Hippie. If you’re looking for testimonials, ask around—customers include a plethora of 30-A staples; Yolo Board, Seaside retail, Raw and Juicy, Central Square Records, Sundog Books, Amavida, and more. And chances are, Shine will return the favor.

“I worked at Amavida for several years and I got to know lots of local business owners. I’m not salesy by nature, but I’d mention this job to people if they were

Plated Wraps, Meats, & Chicken Salad

—we haven’t done much promotion besides word-of- mouth, and embroidery jobs keep coming in,” he says. Something you might be surprised to learn is Shine’s not a “beach person”. The St. Louis, Missouri, native came to 30-A in 2005 for a one-year deal after high school. “It was never going to be permanent here. Then I met my wife, and it became permanent,” he says with a smile. “This area is so beautiful, safe, and clean. With young kids [6 and 8], it’s a great place to raise a family.” Shine Print and Design operates “roughly” 9-5 weekdays. Visit in person at the Cobia Building, 316 S Co. Hwy. 83 in Santa Rosa Beach, or shineprints.com, call (850) 396-1836, or email hello@shineprints.com. Connect socially (and find design inspiration) on Facebook and Instagram (@shine_printing).

looking for shirts for their staff—which brought in lots of orders,” Shine explains. “My boss taught me a lot about this business; spend your money locally as much as possible, and support the businesses who support you. For example, if we print shirts for a restaurant and we’re getting ready for a holiday party, hey, let’s have it there. I think that’s one of the coolest things about this area.” Amavida was Johnny’s steady paycheck that helped him bridge printing from “side gig” to full- time endeavor. Because even after orders started rolling in, he took his time jumping in completely. “I spent a few years trying to do both—basically working all day at the print shop, getting the kids from pre-K, bringing them to the shop and giving them to the wife when she got off work at 5,” he says. “Then I’d run to Amavida and work until midnight.” As a person in recovery, Shine believes in second chances and taking a leap of faith. When he walked

to the beach or back to the beach house,” adds Craig. “We are also committed to our dedicated local shoppers, making sure all their favorites are in stock and offer special ordering, despite the supply chain issues this year.” For the Health of It also stocks locally sourced items including raw honey, greens and microgreens, mustards, turmeric root, and bone broth. The original 30-A juice and smoothie bar offers 20 smoothies on its menu along with ten certified organic fresh juices, including the popular “Blue Mountain Sunrise” combining pineapple, lemon, ginger, turmeric, beets, carrot, and red and green apples. The Frickeys are committed to serving the commu- nity that has loved and supported its neighborhood store for the past 26 years. Craig’s grandparents owned and operated a grocery store in the Midwest. One of his hap- piest childhood memories was riding in the Ford panel truck that was used to make milk and grocery deliveries. He worked in the local store as stock boy, bagger, and

For the Health of It Organic Grocery: Highpoint Center in Blue Mountain Beach, 2217 W. County Highway 30- A, Shopforthehealthofit.com, (850) 267-0588

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