Counter Intelligence Issue 02

Waterless the Next Wave in Beauty? Is

WORDS: ROSEANNA ROBERTS

Powders Cleansers have dominated the category (a little sprinkle of one of these is perfect for gentle exfoliation), but a number of brands have started to experiment with other product applications, such as topical vitamin C. When mixed with your favorite serum, they become potent upgrades to your skincare routine. Ones to try: Nude – Detox Brightening Fizzy Powder Wash True Botanicals – Vitamin C Booster Bars These are the compact answer to your space- (and environment-) saving dreams. The minimal packaging and concentrated formulas cut down on waste. Best of all, bars have moved beyond traditional soap; you can find your full arsenal of products, from shampoo and conditioner to body lotion, in bar form. Added bonus: they’re TSA approved! Ones to try: Moon Valley Organics – Moon Melt Lotion Bar Lush – Brazilliant Shampoo Bar

KEY BENEFITS OF WATERLESS BEAUTY Water has reigned supreme as an additive because it’s both an affordable and neutral ingredient—it can be added to virtually any product without concerns over skin reactions. However, H 2 0 does promote the growth of microorganisms, which means that preservatives must also be present, raising questions, particularly within the clean beauty community, over potential negative impacts. Waterless enthusiasts will also argue that water actually dries out the skin, taking natural oils away as it evaporates. Anhydrous products, on the other hand, are naturally self-preserving and often use concentrated forms of antioxidants to keep their formulas fresh, which can carry additional skin benefits. When you remove the water, you can produce more highly concentrated formulas, which means lighter applications of a product with the same amount of oomph. In other words, a little goes a long way. What’s more, this smaller footprint requires less packaging and reduces transportation costs. To me, anhydrous beauty represents the ultimate luxury in skincare. The rich formulas and high concentration of ingredients literally feel expensive to the touch. Because you only need a small amount of product, I have found

If the word anhydrous sounds more scientific to you than skincare, let this be your introduction (and cheat sheet) to the world of waterless beauty. WHAT IS WATERLESS BEAUTY? THE FACTS: From a technical perspective, the definition of anhydrous is a substance that contains no water. When it comes to beauty, anhydrous products are those that are water-free. You might be surprised to learn that most beauty products contain anywhere from 70-80% water, with shampoos, gels, and toners ringing in closer to 95%. A quick scan of the back of your beauty products will prove this point, listing water (or aqua) as one of the first ingredients. This means that the products are going to be diluted—and likely not as effective.

MOST COMMON ANHYDROUS BEAUTY PRODUCTS: Oils It can be counterintuitive to use an oil to

Balms One of the most effective solutions for solving winter skin woes, balms are the ultimate hydrators that can also double as makeup remover. The uber-concentrated formulas are often luxuriously dense blends of oil and wax that soothe the driest of dry patches but work equally well for oily, breakout-prone complexions. Ones to try: One Love – Beauty Balm May Lindstrom – Blue Cocoon Blithe – Tundra Chaga Pressed Serum

cleanse (read: like attracts like, oil attracts oil and also dissolves residue), but cleansing oils are the latest in complexion care. They are also great moisturizers, operating on the philoso- phy that oil traps water on the skin, encour- aging long-lasting hydration. Look for options that use oils such as almond, jojoba, and rose- hip, which absorb into skin without leaving behind a slippery slick. Ones to try: Rodin Olio Lusso – Face, Body, and Hair Oils Goop – Luminous Melting Cleanser

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Counter Intelligence

Counter Intelligence

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