TZL 1475 (web)

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ZWEIG INDEX REINSTATEMENT OF THE ZWEIG INDEX Tracking and reporting on the financial standing of some of the industry’s leading firms will allow The Zweig Letter ’s readers to have another digestible form of information that will equip them with a greater understanding of the state of the industry. So, we have decided to reinstate and enhance the Zweig Index, which will report on 11 of the AEC industry’s leading firms on a monthly basis. Click here for a detailed breakdown and company spotlight on Atlas Technical Consultants from Zweig Group M&A advisor Andy Chavez, CM&AA .

Share Pricing

Valuation

Symbol

Company Name

Market Cap

50-DMA Chg %

EPS (TTM)

EV/ EBITDA

Exchange Currency

Chg %

Last Price

EV/NSR

ACM

AECOM

NYQ USD 11.92B

-0.92% 2.09%

2.73 2.16

85.95 40.45

14.53 11.19

2.07 1.48

ARCAY

Arcadis NV

PNK

USD

3.87B 0.00% 4.71%

Atlas Technical Consultants, Inc.

ATCX

NGM USD

215.77M 1.81% 1.43% -0.55

5.62

8.89

1.50

Bowman Consulting Group Ltd. Fluor Corporation

BWMN

NGM USD

345.15M 3.11% 23.81% 0.28

25.55

20.46

2.50

FLR

NYQ USD

5.32B 2.07% 8.53%

0.29

37.42

(18.28)

10.81

Montrose Environmental Group, Inc.

MEG

NYQ USD

1.57B 1.64% 12.87% -1.3

52.69

22.49

5.38

NVEE

NV5 Global, Inc.

NCM USD 2.06B

-0.03% -4.49%

3.72

132.28

16.12 11.81 22.89 16.63 12.67 15.32

3.68 1.86 2.91 2.79 3.50 2.65

STN

Stantec Inc.

NYQ USD

5.72B 0.80% 4.35% 1.28 8.19B 0.05% 2.55% 4.86

51.61

TTEK

Tetra Tech, Inc.

NMS TOR

USD

153.88 169.86 Mean Median

WSP.TO WSP Global Inc.

CAD 21.14B

0.28% 3.99% 3.68

*As of market close January 27, 2023

diverse group of professionals? Principals in charge or project directors? Project managers? Subject matter experts? Which subjects matter? A mix of all? How many? What information or stats should be included? Licenses and certifications? Years of experience? A short bio? A list of projects? Descriptions of a handful of projects? The guessing game continues. This is not an attempt to pull a “Jerry Maguire” claiming SOQs should not exist at all, but rather questioning the value of the ones assembled without any direction that end up in the delete folder or the wastebasket, if you provided a printed copy (for reasons that escape me). Do people still have printers? Most of the content in these SOQs should be available on your website, where visitors can easily find the information. You can repackage the high-level content on your website into one or two pages in case someone wants to share something by email along with a link. Anything more detailed or extensive only makes sense when it is specifically requested and you know precisely what information they need. Say it with me: “No more SOQs – instead ask me about it.” Feels good! Now go talk to the architects, engineers, scientists, and other business developers and get on the same page of this issue. Javier Suarez is a marketing manager with Geosyntec Consultants. Contact him at jsuarez@geosyntec.com.

JAVIER SUAREZ, from page 3

try to go with an infographic or a suitable alternative that could convey your message “at a glance.” ■ Services/capabilities. Your guess is as good as mine on this one. The main decision here typically revolves around how long to make the laundry list. Imagine how little benefit it has for you to jot down a bunch of services that dozens of other firms can include as well. This is a perfect example of why it makes sense to wait until you know which services your prospective client needs. Only then can you focus on describing your capabilities in those specific areas and in a way that is relevant to the reader, not in your standard boilerplate language. ■ Project experience. Another guessing game – name that tune! Often, firms go with “flywheel” or “big” projects that showcase their unicorn moments in the sun. Hopefully, your crystal ball is polished and shiny so that the stories you include are the ones that resonate with the recipient. After all, your intuition should be spot on identifying the type of projects the reader is interested in – huge national multidisciplinary decades-long programmatic endeavors, small task orders at local sites highlighting a specific service, etc. Would they rather see tons of projects that prove you have done extensive work or just a handful of examples with concise but relevant stories? You catch my drift.

■ Representative staff. Do you include local staff? A more

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THE ZWEIG LETTER FEBRUARY 6, 2023, ISSUE 1475

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