XXXXXXXX XXXXX xxxxxx
that our stones were in the ground six months ago, and when you buy one of those diamonds from our Peace of Mined collection, you receive a lovely book that shows what the stone looked like before it was polished and its history. That means we can say exactly where that stone has come from and where it was mined. People like the traceability we are able to offer and we are looking to expand on that. It is quite difficult to achieve in the jewellery world and we have built up a good relationship with the Cullinan Mine. It is somewhat risky, as there can be a big difference between the rough stone and how it looks when it is polished, but this is part of the excitement in the diamond world. It is a project we want to be involved with and it’s also what our customers want – they love the story of the origins of their jewellery. In addition to this, all our gold is of Single Mine Origin [SMO], so we know it has come from a legitimate and clean source.”
Liverpool, which is where we were established. We are very much a family business, which means we can make quick decisions. For example, with the Cheltenham Gold Cup sponsorship, we were able to make the decision within 24 hours and not many businesses can do that, so we are very fortunate in that regard. At the same time, we still aim for excellence in all aspects of the jewellery that we offer and want to be associated with the very best events – I classify The Festival as one of those events, whether you are into horseracing or not.” What have been the 2022 jewellery highlights for Boodles and what strides are you making to further your sustainability and traceability practices? “Our new Peace of Mined collection is appealing to people for many reasons, not least the fact that the diamonds come from the Cullinan Mine, which is the mine that provided the biggest-ever mined diamonds that are now part of The Queen’s Crown Jewels. We know
fantastic new customers and the great thing about The Festival is that it appeals to such a wide spectrum of people. We find a lot of our clients have a passion for Jump racing, which means they have to be at Cheltenham.” What are the origins of Boodles and how has the brand developed in more recent times? Boodles was established in 1798 and I am the fifth generation of my family to be involved with running it. My daughter and son, who are twins, are the sixth generation. My daughter is already involved in the business and my son will be joining us in the autumn. He is a passionate Jump racing fan, and when I am consigned to history, he will enjoy dealing with Cheltenham, I am sure! I am based at our Bond Street location, while my brother, who I have been in business with for 38 years, is based in the north of the country, where our family is from. We run Boodles as one entity and quite a lot of our head office function remains in
THEJOCKEYCLUB.CO.UK 63
Made with FlippingBook - Online Brochure Maker