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I like being on the road, but this has been one of the longest streaks of not being home for more than 48 hours at a time that I can remember. I only have a two-day stop back home before heading back out again and into the studio in San Diego to shoot some new videos for VP. Then, I’ll bounce over to Vegas for a Beachbody leadership event. From there, I’ll drop into Brendon’s studio in Portland for a day to attend a mastermind and spend some time with my local BB coaches in the area — that way, I can double the productivity of the trip.
Speaker Training before I finally come off the road and rest for the holidays and get some QT to just produce.
So, now the question … What are you gearing up for?
I feel like this road trip was about gearing up for 2018 and the work ahead. In Telluride, I shared with our mastermind that with 15-plus years now in the industry, the strongest asset I have is simply working the relationships I’ve built. In the last five years in particular, I’ve built key relationships that are now firing on all cylinders and operating at high levels of strategic planning — or what we like to call collaborative compounding. The projects we are working on aren’t just about getting in the game anymore, they are about leverage and scale so that every project has a back end that can be used not just to make money and make a single impact, but to instead make impacts over and over again. The projects we are working on multiply the number of people we can touch together, and they help us operate better than we ever could alone.
The Beachbody leadership event is always one of my favorites. They put on a quality event, and they go the distance to take care of their top coaches and share valuable training and insights into what’s happening in the at-home fitness market. I will drop those takeaways next month. Going to Vegas is going to be something special and interesting. I’m not sure how the town is recovering or responding to the shootings last month. The energy and vibe will be something I’m looking to key into. The world is at such a precarious place right now that I’m hoping communities
“... I’M SURROUNDED BY POSITIVE, GOOD PEOPLE TRYING TO MAKE A DIFFERENCE. THE DICHOTOMY OF THE TWO IS A SHARP DIFFERENCE IN PERSPECTIVE, AND I’M GLAD I CHOOSE TO BELIEVE IN THE BEST OF HUMANITY SO WE CAN SEIZE CONTROL OF OUR OWN FUTURES. I HOPE YOU’RE DOING THE SAME.”
being affected, like Vegas, are finding a way to tap into something higher and more meaningful than what the current leadership is demonstrating. It’s strange at times to listen to the news, which is so full of hatred, fearmongering, and childish Twitter quips. Meanwhile, in my everyday life, I’m surrounded by positive, good people trying to make a difference. The dichotomy of the two is a sharp difference in perspective, and I’m glad I choose to believe in the best of humanity so we can seize control of our own futures. I hope you’re doing the same. There has never been a better time to plug into a community of support to focus on developing new skills and learning how to share your message with more of the world. The world needs it right now. If you are isolated out there, it’s going to get tougher and tougher to weather the next few years — that is, until we can get a new administration that can hopefully change this bad energy. The reason I hit so many of these masterminds, trainings, and events is selfish in the sense that I know that as long as I keep growing and keeping myself in rooms full of people who are purpose-filled, I can protect myself and create my own reality. And that reality is way better than the reality of people who go it alone and who are not focused on growth and healthy environments.
I learned this skill and strategy when I first got into the info marketing game and started my first personal brand, and it’s been the single most valuable thing I’ve learned: Whatever you build, build it with the idea to use it to teach others how you did it and sell it over and over.
Are you gearing up to know how to do that for yourself?
As I keep growing a brand that is starting to expand outside the fitness industry, I’m realizing more and more that this concept is still new to 99 percent of the fitness industry and most small businesses out there. Whereas in the info marketing space, this strategy and language is common and considered a competitive advantage and everyday practice. Let’s gear up for some nuggets of competitive advantage for you so I can hopefully give you a few key focuses from my multi-stop business tour. Vito Lafata
That’s why I’m closing out this business road trip up in Half Moon Bay, California, with the HPM mastermind and then the World’s Greatest
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Vito Lafata • www.vitolafata.com
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