TELLURIDE, CO TODD DURKIN MM Sunken in the midst of one of the most gorgeous mountain passes lies Telluride, Colorado. A town where people live by “-ish” as a roundabout time. “We open in the morning at 8ish,” and “We close in the evening at 6:30ish," were common understandings amongst town-goers. Pictured is where we gathered for Todd’s annual mastermind retreat. One of my favorite things about this retreat is the fact that Todd loves the mountains as a scene for blue-sky thinking and strategizing. I find so much peace of mind when I can look out over the mountains and think big. We had a blast in the quaint town, with gondola rides and great food around. I’m hoping to come back and ski this destination soon. Now, besides all the fun, we also masterminded. Here are several lessons I believe you can use to grow your personal and business brands. 1. THE POWER OF RELATIONSHIPS. COLLABORATIVE COMPOUNDING.
have seven voices marketing, selling, creating authority, and building lists and opportunities. We can share to convert more leads into business and be compensated for the value of the relationships we’ve built.
I can’t overstate the power in that.
You may be in a mastermind, but are you thinking of the people you meet in it that way — as strategic relationships that leverage and build on one another?
I challenge you to start.
When you do, you can bring the kind of business prowess and know-how to the table the way Napoleon Hill taught us in “Think and Grow Rich.”
Gear up for it.
2. MORE OF THE INDUSTRY IS THINKING, “BUILD MY PERSONAL BRAND.” It was great to hear in the Fitness Tank — a fun breakout session Todd puts on, where people get to pitch their product, service, or idea to the “sharks” and see whose idea wins the prize — that more and more people in the industry are thinking about building personal brands, especially online. Building a personal brand is THE best way to leverage your passion and years of experience, and turn around and monetize it online or offline. Especially beneficial to this is the fact that you don’t need brick and mortar for your personal brand. That way, it can be very scalable, very profitable, and travel anywhere with you.
There are nine of us in Todd’s P10 Mastermind. In that room, I have a strategic relationship with six of them (soon to be seven) where we all feed each other’s businesses, income, and visions. Almost everyone in that room runs a seven-figure brand, so the leverage of those relationships leads to multiplier effects on any single action we take. The funnels we have back and forth to feed one another means for every one of us out there, we
“THE MOST MEANINGFUL ASPECT OF A PERSONAL BRAND IS YOU GET TO TEACH AND SHARE YOUR PASSIONS, WHICH MAY OR MAY NOT BE SOLELY FITNESS, AND GROW YOUR CAREER, REACHING TO NEW VENTURES AS YOU CONTINUE TO EVOLVE.”
But, the most meaningful aspect of a personal brand is you get to teach and share your passions, which may or may not be solely fitness, and grow your career, reaching to new ventures as you continue to evolve. In my 44-plus years on this planet, the last seven have been the most profitable, because I learned that I know more than I ever imagined and used to give myself credit for. And that the people behind me would pay to get that knowledge faster if I offered it. I teach this to all my Visionary Planner students, the fact that all of us can build a personal
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