>>> continued from page 8
Just a few more reviews down, I saw these two reviews of the same session.
Either way, right now, they're telling you one thing: It's not for them.
Okay, thanks for letting us know.
Step 4: Move On and Do Your Work.
Later in that same IDEA World, I presented my “Websites That Sell Made Easy” session, and I got these reviews.
You see, some people in the audience received my content one way, while others perceived it another way. That’s ALWAYS going to happen. You should be prepared for it, rather than shocked and dented by it.
I’m a big believer in knowledge as armor .
For more than seven years now, I’ve been following Seth Godin (if you haven’t subscribed to his blog, it’s a must), and he taught me how to think (there’s that thinking thing again) about processing negative reviews.
I care about these reviews because they speak to my work and focus.
You are going to need to know how to simply move on and keep doing your work. I’m not saying not to take the negative reviews in and learn from them. I’m saying that the next step is the critical one in determining whether you keep going or curl into a ball, cry, and become consumed by the negative people instead of the positive.
Step 1: Assume some people love what you do.
They love your product, your service, and the way you do your work. If that's not true, you have a more significant problem to work on first.
Step 2: Understand the fact that some people will hate what you do.
Step 5: Choose.
They will post a one-star review, or cross the street to avoid your business, or generally be unhappy with the very same thing that other people love.
Choose to listen to your fans who like the work you’re doing. Keep getting better. Keep surrounding yourself with the people who like what you offer, want to buy from you, and understand why and how you do it. Choice is the ultimate freedom you possess, and with these few simple steps, you can keep your eye on the ball of progress, and not get shut down from a few bad reviews when you know the work you’re doing is about changing the world.
Step 3: Come to the conclusion that all a negative review means is it's not for them.
They want something you don't offer. Or they want to buy it from someone who isn't you. Or they don't understand what it's for or how or why you do it.
Some of these things you can address by telling a story more clearly. Some you can't.
THE MOST ESSENTIAL ABILITY IN YOUR BUSINESS.
Is it ambition?
Is it delivering impressive service? Having a passion for what you do or sell? Brilliant advertising? Luck? All of the above?
Acquiring customers with ambition is huge, but not essential. You can train ambition.
Some people suggest it’s about our moral character — what is inside the business owner or entrepreneur — things like having ambition, initiative, drive, discipline, and persistence. And while those are all beneficial, they are not essential. They are certainly helpful, but you can make up for any of those. But, as I learned through many years of having it beaten into my head from mentor Dan Kennedy, the most essential ingredient is “an assembled group of perfectly appropriate and high-value customers — thus making the most essential ability for long-term success the ability to attract, keep, and assemble that group. People who have the willingness to pay any price to achieve the continued on page 10 >>>
Is it having a great product?
It definitely helps, but many people have had great products, only to go out of business.
Having sufficient capital?
For many years, I ran my business with almost no capital in reserve. Was it smart or pretty? Nope. But did I get through? Yes. It’s a dangerous way to be skating by, if that’s you today.
9
Fitnesspreneur Life • www.vitolafata.com
Published by The Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook HTML5