FITNESS + WELLNESS
In 2024, our approach to Fitness + Wellness centered around the key idea that every journey at the J is personal and it is our responsibility to respond and adapt to the unique needs of our individuals and our community at large. Through signature services like Personal Training, new offerings like Adult Stroke Clinics and American Red Cross Lifeguard Certifications, more Pickleball programming keeping on top of national trends, and a continued focus on our Healthy Aging programs, we saw consistent growth across all areas of wellness—proof that tailored support makes a real difference. Beyond individual goals, we continued to view wellness through a holistic lens, offering programs that nourish the body, engage the mind, and build meaningful connections. Whether fostering community through group experiences or empowering individuals with custom pathways to health, the Tucson J is proud to be more than just a fitness center—we’re a place where wellness is personal, inclusive, and rooted in community. Some highlights from the year include: • In January 2024, we revamped the Fitness Center, improving the flow of the space and bringing in new cardio and strength equipment, including a new 60’ turf area for high intensity training. • Personal Training continues to be a huge income driver, but more than that, these programs foster relationship-building with members and guests across the age spectrum; in 2024, we offered an incredible 9,259 personal training sessions—up by over 100 in 2023.
“The J really feels like a fitness community for all abilities. From the friendly and knowledgeable instructors to the diversity of classes and equipment.” – Jasmine Gruia-Gray, J Member
Fitness + Wellness Revenue. Includes JXT, Ladies Who Lift, and additional small programs $74,232
JXT Participants 60 Participants 17 Krav Maga + Jiu Jitsu Participants 34
Ladies Who Lift
Personal Training Revenue $579,125
Personal Training Sessions for 567 Participants 9,259
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