Take a look at our November newsletter!
NOVEMBER 2020
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Our Favorite Bargain Shopping Day A LOOK AT BLACK FRIDAY
Every year after the turkey has been stuffed, our bellies are full, a winner has been declared for the Thanksgiving football games, and our post-feast naps have been taken, many Americans trudge through the cold to wait in line for the best deals of the year. Black Friday is a more recent holiday shopping tradition that marks the beginning of the biggest quarter for retailers nationwide. As you hunt for the perfect gift for each person on your list, retailers are raking in billions of dollars. In fact, 2019 was the biggest Black Friday shopping event yet, with more than $11.6 billion spent online alone! CNN estimated consumers spent more than $29 billion between Thanksgiving and the following Monday, with deals happening on Black Friday, Small Business Saturday, and Cyber Monday. This year, Black Friday may look a little different. As some of your favorite deals are ushered online, stores expand their sales days, and more retailers close on Thanksgiving, let’s look back on how the U.S.’s favorite day of shopping has evolved over the years. The Origins of Super Deals Black Friday has had a few different meanings over the years. Historians believe it was first coined in the trade journal Factory Management
Thanksgiving, with the author adopting the term “black” to mimic its use when labeling major devastating events. (This includes the Great Depression’s Black Tuesday.) Black Friday worked its way into the Christmas shopping season in the ‘50s when police officers in eastern U.S. cities began to refer to the huge surge of traffic and consumers shopping on the Friday after Thanksgiving as “Black Friday.” (The holiday shopping season became popularized in the 1950s after President Franklin Delano Roosevelt designated Thanksgiving as the fourth Thursday in November. Retailers used this as a marker for when to begin holiday advertisements.) Soon, retailers adopted the name, too, and the phrase became commonplace in the 1980s. Today, Black Friday is used by retailers to better describe their profit patterns. The biggest holiday shopping day of the year often pushes retailers out of the “red” (loss of profits) into the “black” (profitable), a moniker synonymous with savings. This has been aided by more online shopping and growing crowds. A Response to COVID-19 In 2011, major retail chains like Target and Best Buy announced they would be opening their stores at midnight on Black Friday, adding extra urgency to the shopping day. Walmart followed suit in 2012 and pushed the time back to 8 p.m. on Thanksgiving Day. This idea has prompted controversy, as workers demand to stay home while crowds still flock to department stores Thanksgiving night, hoping to score the best deal.
This year, many stores have opted to expand their Black Friday deals to multiple weeks of sales in an effort to reduce crowd sizes due to the COVID-19 pandemic. Many stores in recent years have also fought back against Black Friday, some refusing to start the sales on Thanksgiving day and some refusing to open at all. (REI began this in 2015, paying their employees to explore the outdoors instead.) Though Black Friday traditions and deals continue, it’s easier than ever to find your favorite deals online. So this year, rather than putting yourself at risk for COVID-19, stay home and begin your Christmas shopping online. (Or wait until the crowds die down. You can still get deals throughout November at places like Home Depot and Target!)
Good luck to all of our bargain shoppers!
P.S. Check out our Black Friday 2020 shopping guide to find the best deals and specials during the pandemic without giving up your family’s Black Friday traditions! –Shayne Harrell
and Maintenance in November 1951. But there weren’t any major deals in this journal! Instead, it was a reference to the common occurrence of workers calling in sick the day after
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BORED ON THANKSGIVING? PLAN A MOVIE MARATHON!
5 THANKSGIVING FLICKS FOR THE WHOLE FAMILY
After a giant Thanksgiving meal, it can be tempting to sink down onto the couch and never get up — so embrace it! This Thanksgiving, try planning a family movie night to enjoy while the turkey settles. Movie nights are about as low maintenance as family hangouts can get. According to Elle magazine, actress Angelina Jolie credits family flick marathons for helping her survive quarantine with six kids at home. Her secrets to success are comfortable clothes like pajamas and robes, along with plenty of movie snacks. This Thanksgiving, plan your marathon around these holiday-themed films. 1. ‘Free Birds’ — This hilarious 2013 animated film stars Owen Wilson and Woody Harrelson as turkeys who have escaped the Thanksgiving table. Together, they go on a mission back in time to break up the first Thanksgiving and get turkey off the menu for good.
WHAT’S THE BIG DEAL ABOUT BIRKIN BAGS? A Close Look at Hollywood’s Favorite Purse
This summer, Cardi B made headlines when she gave Megan Thee Stallion an extravagant gift: a custom Birkin bag. If you follow celebrity culture, you’ve probably heard about Birkin bags before. They’ve been hot among the Hollywood elite for years, spawning thousands of magazine articles and Instagram posts. Kim Kardashian, Lady Gaga, and Victoria Beckham have all been spotted carrying them. But what exactly is it that makes a Birkin bag so special? It’s just a purse, right? Maybe not. On the surface, there’s nothing stunning about a Birkin bag. The Hermès bags have two handles, classic lines, and tiny feet on the bottom. Usually, Birkin bags come with gold hardware, a raincoat (not for the human — for the purse), and a miniature lock and key to keep the owner’s valuables secure. You can find them in every imaginable color, from bright red to turquoise blue. What stands out the most about a Birkin is the price tag: The handbags start at $12,000 and have sold at auction for over $200,000. Part of the allure are the materials: crocodile skin, gold, and diamonds. Another factor is the limited supply. According to Forbes, in 2015, some Birkin bag waiting lists stretched up to six years long. When something is rare and mind-blowingly expensive, it acquires a certain cachet. Combine this prestige with a timeless look, and it’s no wonder the popularity of Birkin bags has endured. Last but not least, one must consider the power of the Hermès brand. Hermès was founded in Paris in 1837. Originally, its workers made saddles, bridles, and other riding gear for the European nobility. Then, the company expanded its wares to bags for carrying saddles and eventually clothing, travel bags, and perfumes. This long pedigree has made Hermès one of the most trusted luxury brands in the world. Even today, top-shelf items like Birkin bags are made entirely by hand, using a 200-year-old French stitching technique. On top of being hand-sewn, they’re hand-polished and hand-painted. These techniques make each bag an art piece. Considering all this, there’s no question as to why Cardi B settled on a custom Birkin bag as the best gift for Megan Thee Stallion to celebrate their single, “WAP,” hitting No. 1 on the Billboard Hot 100.
2. ‘A Charlie Brown Thanksgiving’ — This old-school television special from 1973 is a Thanksgiving classic. In it, Charlie Brown and Snoopy navigate football, an ever-growing Thanksgiving guest list, and a backyard feast of junk food.
3. ‘Garfield’s Thanksgiving’ —
Everyone loves Garfield, and this 1989 television special starring Jon, Odie, and the fat cat himself is another Thanksgiving mainstay. The vet puts Garfield on a diet at the worst possible time: right before Thanksgiving.
4 . ‘An Old-Fashioned Thanksgiving’ — This 2008 period drama is based on a short story by Louisa May Alcott and tells the tale of an estranged family who find themselves back together just in time for the holidays. It’s historical, heartwarming, and fit for all ages. 5. ‘A Family Thanksgiving’ — This Hallmark comedy is a funny combination of “A Christmas Carol” and “17 Again.” A high-powered lawyer is transported to an alternate universe and gets a look at what her holiday life could have been like if she’d made different choices.
With these five films on your watch list, you won’t need any other Thanksgiving entertainment!
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GET A SALON-QUALITY MANICURE AT HOME Celebrity Tips for Beautiful DIY Nails
During this year of pandemic chaos, we’ve all limited our trips outside of the house. Odds are that in the last few months, you’ve skipped at least one visit to the hair stylist, spa, or nail salon — and you’re probably noticing the difference! If your nails look worse for wear, it’s time to take action before the holidays. To get salon-quality nails at home (or pamper your partner with an in- home spa day), use these tips and tricks to take a simple coat of polish to the next level. Shape your nails like a pro. One thing that people often forget when doing their own nails is to shape them with clippers and a file. This is one of the most important parts of a
manicure because nail shapes go in and out of style. According to Cosmopolitan, the “coffin” nail is trending
right now thanks to celebrities like Kylie Jenner, Khloé Kardashian, and Ariel Winter. This shape is ideal for long nails and features tapered sides and a straight edge across the top. For a lower maintenance nail, try the “squoval,” a square-oval hybrid with a gently curved tip. Pay attention to your cuticles. Your cuticle is the thin layer of skin along the bottom edge of your fingernail, and it can get in the way of a professionally manicured look. To prepare your “canvas” for polish, use a cuticle remover liquid like Butter London ($18 on Amazon and recommended by Byrdie) and/or cuticle clippers to push back your cuticles and remove dead skin. Use the 3-layer approach. There are three layers to a beautiful manicure: the primer or base coat, the polish, and the top coat. According to celebrity manicurist April Foreman, the nail genius behind Charlize Theron and Natalie Portman’s paint jobs, a good primer is the foundation of a perfect manicure. The primer can be clear or nude and goes on before the colored polish to even out imperfections. After both the primer and polish layers dry, add a clear topcoat for a varnished look.
With these tips in your back pocket, you’ll have no problem taking your manicure into your own hands (pun intended)!
TURKEY AND OATMEAL DOG TREATS
TAKE A BREAK
Inspired by DogTipper.com
Ingredients
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1 3/4 cups whole-wheat flour 2 1/2 cups quick-cooking oats
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1 cup turkey or chicken broth 1 1/2 cups shredded turkey
1 tsp baking powder
Directions
1. Preheat oven to 350 F. 2. In a large bowl, mix flour, oats, and baking powder and set aside. 3. In a blender, add broth and turkey and pulse until it’s the consistency of baby food. 4. Add the meat mixture to the dry ingredients and mix it well. Then, on
a lightly floured surface, turn out the dough and knead it. 5. Roll out the dough and cut it into fun shapes, like bones, leaves, or turkeys. 6. Place on a cookie sheet and bake for 25 minutes or until golden brown. 7. Let cool, then your dog can indulge in the flavors of the season!
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730 Highway 321, Ste. 101 Lenoir City, TN 37771 865-271-9721 www.EastTNAudiology.com
INSIDE 1 For the Love of Deals
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What’s the Big Deal About Birkin Bags? 5 Thanksgiving Movies for the Whole Family
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How to Get a Salon-Quality Manicure at Home Leftover Turkey Dog Treats
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Black Friday: COVID-19 Edition
BLACK FRIDAY: COVID-19 EDITION How to Turn the Shopping Holiday Into a Stay-at-Home Family Event
A string of retail stores, including JCPenney, Bed Bath & Beyond, Walmart, Target, Kohl’s, and Dick’s Sporting Goods, have declared they won’t be open for the traditional Thanksgiving and/or Black Friday shopping this year. But that doesn’t mean the annual shopping holiday is canceled! If you’re an avid Black Friday shopper, you can keep the tradition going and involve the whole family by using the day to shop online. Here are a few tips to get everyone involved in the fun and turn the holiday into an overnight party. Divide and conquer. Does your whole family love shopping? If they do, it’s time to break out the laptops, cellphones, and tablets. Take the list of items you’re hoping to snag and divide them up so that each person has things to browse for. Then choose a start time — midnight is always good — and let everyone loose to bargain hunt. While you’re shopping, remember to use store apps, websites like RetailMeNot and Groupon, money-saving browser extensions like Honey, and price-comparison apps like Flipp to score the best deals. Refuel with caffeine. No all-night shopping spree is complete without a coffee run. To keep your family fueled, make sure to stock up on your favorite coffee in advance and set a time for a coffee break. It’s not quite the same as taking a break at the mall’s Starbucks, but it will help you power through the night. For an
extra bit of fun, you can even try to recreate your favorite Starbucks drinks at home. ChowHound.com is a great resource for DIY recipes and has hacks for the caramel frappuccino, pumpkin spice latte, and more.
Celebrate with a big breakfast. When you’ve finally dropped the last item into your virtual cart, it’s time to celebrate! Depending on how long your spree took, it might be 3 a.m., or you might be able to see the sunlight peeking through your blinds. Either way, you deserve to reward yourself with breakfast. Try cooking your favorite breakfast foods as a family or, if it’s late enough, order home- delivered pancakes and hashbrowns from your favorite local restaurant. Once you’re stuffed, you can crawl into bed knowing that you had a fantastic family night.
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