The basic purpose and primary objectives of this position are: You will lead FIE’s overarching and evolving marketing and stu- dent recruitment (sales) plans, under the direction of the Exec- utive Director. You will oversee a Marketing Team in addition to working with the US staff. The Director of Marketing & Recruit- ment also champions the FIE brand and voice, while engaging with our partner universities, academic partners, potential partners, staff, and students, and in support of our mission to enhance learning through in- ternational education and study abroad. The basic purpose and primary objectives of this position are: You will lead FIE’s overarching and evolving marketing and business growth plans, under the direction of the Chief Oper- ating Officer. You will oversee a Marketing Team in addition to working with the US staff. The Director of Marketing champi- ons the FIE brand and voice, while engaging with our partner universities, academic partners, potential partners, staff, and students, and in support of our mission to enhance learning through international education and study abroad. Overarching Responsibilities: • Serving as a key member of staff, with responsibility for strategic planning of B2B Overarching Responsibilities: • Serving as a key member of staff, with responsibility for strategic planning of mar- keting and student recruit- ment plans reporting to the Executive Director • Lead on the development marketing and business growth plans reporting to the Chief Operating Officer • Lead on the development and implementation of cost effective strategic plans for business growth, marketing, brand and communications, and ensure that these are effectively implemented and and implementation of cost effective strategic plans for student recruitment, mar- keting, brand and commu- nications, and ensure that these are effectively imple- mented and communicat- ed to internal and external stakeholders • Be a fully involved member of the marketing team, play- ing a leading positive and proactive role in supporting recruitment and partnership expansions in collaboration • Effectively managing de- communicated to internal and external stakeholders • Be a fully involved member of the marketing team, play- ing a leading positive and proactive role in support- ing new university partner recruitment in collaboration with senior leadership and key staff
• Actively supporting the de- livery, growth and success of the FIE Student Global Leadership Conference Duties & Responsibilities include: • Recruitment and marketing strategies and plans • Carry out market research marketing and growth plans for the short term (1yr), me- dium term (3 yrs), and long term (5 yrs) • Identify appropriate audi- ences and manage large focusing on target markets and sector trends to serve as the basis for student recruit- ment and marketing strate- gies and plans • Translate data into strate- gic student recruitment and marketing plans for the short term (1yr), medium term (3 yrs), and long term (5 yrs) • Identify appropriate audi- ences and manage large lists of current and potential partners and students, using our CRM system (Microsoft Dynamics / Mailchimp) • Adjust student recruitment and marketing plans accord- ing to market conditions and the effectiveness of such plans Brand Strategy • Implement the strategy for brand campaigns and artic- ulate brand voice and tone • Ensure staff compliance with Brand Guidelines • Work collaboratively with all site supervisors, faculty, current students, and po- tential students) are on brand and reflect FIE brand guidelines • Provide brand guidance and staff to ensure departmental communications to external stakeholders (including cur- rent and potential partners, site supervisors, faculty, cur- insight to US staff, while supporting their work and relationships with current and potential partners Duties & responsibilities include: Marketing strategies and plans • Carry out market research focusing on target markets and sector trends to serve as the basis for marketing strategies and plans • Translate data into strategic lists of current and potential partners and students, us- ing our CRM system (Micro- soft Dynamics / Mailchimp) • Adjust marketing plans according to market condi- tions and the effectiveness of such plans Brand Strategy • Implement the strategy for brand campaigns and artic- ulate brand voice and tone • Ensure staff compliance with Brand Guidelines • Work collaboratively with all staff to ensure departmental communications to external stakeholders (including cur- rent and potential partners,
with senior leadership and key staff • Effectively managing de- partmental budget and re- porting on return on invest- ment across marketing and recruitment campaigns and activities • Engaging in thought leader- partmental budget and re- porting on return on invest- ment across marketing and business growth campaigns and activities • Engaging in thought leader- ship in conjunction with FIE senior leaders to support organisational growth • Identify, monitor and eval- uate success against key performance indicators that ship in conjunction with FIE senior leaders to support or- ganisational growth • Identify, monitor and eval- uate success against key performance indicators that reflect recruitment and mar - keting activity and perfor- mance within the interna- tional higher education and study abroad market • Provide competitor and market intelligence assess- ments, identify FIE’s market position and USP’s, and de- velop strategies to enhance the brand and promote FIE’s position within the study abroad community • Responsible for raising mar- ket awareness and generat- ing recruitment (students) and partnership (university) leads • Organization and oversight of integrated marketing communications and out- reach across all platforms with effective brand place- ment ensuring consistency of message across all chan- nels • Managing ongoing recruit- ment and marketing pro- jects • Actively supporting the de- of integrated marketing communications and out- reach across all platforms with effective brand place- ment ensuring consistency of message across all chan- nels • Managing ongoing recruit- ment and marketing projects livery, growth and success of the FIE Student Global Leadership Conference reflect marketing activity and performance within the international higher education and study abroad market • Provide competitor and market intelligence assess- ments, identify FIE’s market position and USP’s, and de- velop strategies to enhance the brand and promote FIE’s position within the study abroad community • Responsible for raising mar- ket awareness and generat- ing new university partner- ship leads • Organization and oversight
JOB DESCRIPTION The Foundation for International Education (www.fie.org.uk) is an international higher education organisation working in partnership with universities and colleges, primarily from the US, to provide immersive study abroad programmes for un- dergraduate students in London, Dublin, and Amman. FIE is currently seeking qualified, enthusiastic and confident appli - cants for the following full-time, permanent position:
Job Title: Director and Marketing and Recruitment Location: London, England Salary: £50,000 gross, per annum Start Date: ASAP Director of Marketing Direct Supervisor: Chief Operating Officer Department: Marketing Supervisees:
Marketing & Events Manager, Content and Social Media Manager
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