PERSON SPECIFICATION
duties & responsibilities include: The Director will have man- agerial responsibility for the marketing team, with line man- agement and project oversight for all members and activities. Important in this senior level role, will be the ability to coach and build a values-led, mission driven team. FIE is a highly col- laborative organisation and col- legial working with staff from all teams to deliver projects, mate- rials, and support is essential. The developmental & Research duties & Responsibilities include: The Director will need to contin- ually review changes to the mar- ket and consumer trends and adjust the student recruitment and marketing plan if necessary. Research on the most effective ways to reach our core audienc- es, in concert with the US staff, and supporting any research taken the marketing team. ment and marketing plan if necessary. Research on the most effective ways to reach our core audiences, in concert with the US staff, and sup- porting any research taken the marketing team. The operational, administrative & maintenance duties & respon- sibilities on a routine, day to day basis include: Overseeing the marketing team, the Director will manage day to day departmental responsi- bilities for all team members, including conducting annual reviews, approving budgets, holiday requests, professional development requests, as well as ensure all team members are successful in their goals. The Director must be able to talent manage so that it is clear where individual strengths lie and how people are being developed, and equally be able to raise and manage any performance issues for all members and activities. Important in this senior level role, will be the ability to coach and build a values-led, mission driven team. FIE is a highly collaborative organisation and collegial working with staff from all teams to deliver pro- jects, materials, and support is essential. The developmental &research duties & responsibilities include: The Director will need to con- tinually review changes to the market and consumer trends and adjust the student recruit- The operational, administrative & maintenance duties & respon- sibilities on a routine, day to day basis include: Overseeing the marketing team, the Director will manage day to day departmental responsi- bilities for all team members, including conducting annual reviews, approving budgets, holiday requests, professional development requests, as well as ensure all team members are successful in their goals. The Director must be able to talent manage so that it is clear where individual strengths lie and how people are being developed, and equally be able to raise and manage any perfor- mance issues
rent students, and potential students) are on brand and reflect FIE brand guidelines • Provide brand guidance and insight to US staff, while supporting their work and re- lationships with current and potential partners • Ownership of all brand as- sets, guidelines Electronic Marketing Communi- cations • Maintain accuracy of infor- mation across FIE’s digital channels • Oversee and approve all Electronic Marketing Communi- cations • Maintain accuracy of infor- mation across FIE’s digital channels • Oversee and approve all mar- keting emails to FIE’s audi- ences, including partners, current students, and poten- tial students sent through the recruitment and market- ing Team • Work with the marketing build and execute potential lead workflows and ensure they run smoothly • Oversee and supervise lead imports and data collection to CRM systems team and the US staff to build and execute potential lead workflows and ensure they run smoothly • Oversee and supervise Lead imports and data collection to CRM systems Print Design & Publications • Oversee and approve all print projects undertaken by the marketing team • Responsible for print and ing design, research, and approval from all teams of main student and partner facing brochures for the academic year according to brand guidelines • Special responsibility for publication projects, includ- ing design, research, and approval from all teams of main student and partner facing brochures for the ac- ademic year according to brand guidelines • Special responsibility for coordination of print publi- cations and promotional ma- University partner and student recruitment • Working collaboratively with US staff, provide and antic- • Ownership of all brand as- sets and guidelines marketing emails to FIE’s audiences, including part- ners, current students, and potential students sent through by the marketing team • Work with the marketing team and the US staff to Print Design and Publications • Oversee and approve all print projects undertaken by the marketing team • Responsible for print and publication projects, includ- coordination of print pub- lications and promotional materials for FIE’s annual conference, SGLC
terials for FIE’s annual con- ference, SGLC Student recruitment • Working collaboratively with US staff, provide and antici- pate recruitment, marketing, promotional, and print needs to implement approved mar- keting and recruitment strat- egies and plans • Provide customized materi- conferences and events, outside of FIE’s standard print publications • Support US-based efforts through digital initiatives and promotional email workflows for potential stu - dents and partners • Manage any advertising als for concentration-based conferences and events, outside of FIE’s standard print publications • Support US-based student recruitment (sales) efforts through digital initiatives and promotional email work- flows for potential students • Manage any advertising re- requests and sponsorship enquires through the US staff and partners quests and sponsorship en- quires through the US staff and partners Advertising • Responsible for maintaining any and all accounts with online advertisers, such as GoOverseas and GoAbroad – includes liaising with Advertising • Responsible for maintaining any and all accounts with online advertisers, such as GoOverseas and GoAbroad – includes liaising with ac- count managers, negotiating contracts, and updating list- ings for accuracy • Ensure FIE’s advertising budget is utilized wisely year on year • Oversee and approve any advertising projects under- taken by the Marketing and Communications Manager or Content and Social Media Manager in relation to con- ferences or sponsorships advertising projects under- taken by the Marketing and Events Manager or Content and Social Media Manager in relation to conferences or sponsorships The managerial & team-working The managerial & team-working duties & responsibilities include: The Director will have manage- rial responsibility for the mar- keting team, with line man- agement and project oversight • Ensure FIE’s advertising budget is utilized wisely year on year • Oversee and approve any ipate recruitment, market- ing, promotional, and print needs to implement ap- proved marketing strategies and plans • Provide customized materi- als for concentration-based account managers, negotiat- ing contracts, and updating listings for accuracy
The main skills and qualifications required for this job are: • Educated to post graduate level or equivalent experience • Proven successful track record in the strategic leadership of student recruitment and marketing in higher education • Experience in and/or a comprehensive understand- ing of the US higher education market with particu- lar emphasis on study abroad • Experience in and/or a comprehensive under- standing of the US higher education market with particular emphasis on study abroad • Ability to understand complex sector data and evaluate the impact of shifts in student behav- iours on FIE’s operating and strategic plans • Proven experience in the successful design, im- plementation and management of marketing and recruitment strategies • Proven experience in the successful design, im- plementation and management of marketing and recruitment strategies • Ability to understand digital and technological developments as they relate to marketing and student recruitment • Strong graphic design and print preparation abili- ty in Adobe Creative Suite • Excellent writing skills • Considerable experience in project management including web and print aspects of a busy commu- nications and marketing office • Thoughtful and meaningful interpersonal communi- cation skills • Basic HTML knowledge • Experience working with CRM systems • Considerable experience in project management including web and print aspects of a busy com- munications and marketing office • Thoughtful and meaningful interpersonal commu- nication skills • Basic HTML knowledge • Experience working with CRM systems • Willingness to organize working hours flexibly to accommodate communication across time zones • Willingness to organize working hours flexibly to accommodate communication across time zones The main skills & qualifications required for this job are: • Educated to post graduate level or equivalent expe- rience • Proven successful track record in the strategic leadership of student recruitment and marketing in higher education • Ability to understand complex sector data and eval- uate the impact of shifts in student behaviours on FIE’s operating and strategic plans • Ability to understand digital and technological de- velopments as they relate to marketing and student recruitment • Strong graphic design and print preparation ability in Adobe Creative Suite • Excellent writing skills
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