GNRC Annual Report for FY 2024

Aging and Disability Services

GNRC’s Aging and Disability Services empower older adults and adults with physical disabilities to maintain a high quality of life in their homes and communities for as long as possible by providing them with information and support.

PROGRAM HIGHLIGHTS

Elder Financial Abuse Hotline In collaboration with other Area Agencies on Aging and Disability across the state, GNRC advocated for legislation to establish a “1-800” hotline for financial institutions to help protect vulnerable adults from financial exploitation. This initiative addresses growing concerns about fraud, particularly elder fraud, which has become increasingly sophisticated. The hotline would enable financial institutions to report suspicious activity, prompting investigations by the local and state law enforcement agencies to guard seniors. Adopt-A-Center Last year, the Medicare Counseling team launched the “Adopt-A-Center” program to strengthen GNRC’s presence at contracted senior centers. Volunteers were assigned to 10 centers and worked with directors to establish regular schedules for providing Medicare counseling and resources. This initiative helped build relationships with center members and enhanced GNRC’s support for the centers.

Standing RFP for Provider Services GNRC addressed the ongoing challenge of finding service providers for clients by launching a year-round Request for Proposals (RFP) process. Previously, new providers had to wait for the annual RFP cycle to submit proposals. Now, GNRC continuously accepts proposals from qualified agencies and businesses to provide in-home, transportation, or other services for older adults and adults with disabilities. Senior Center Rebranding GNRC used ARPA funding for Aging and Disability Services to support the rebranding of senior centers, helping them attract a broader range of participants by modernizing their image. By shifting away from outdated perceptions and focusing on active, fulfilling lifestyles, the rebranding aims to make senior centers more appealing to today’s older adults. As a result, Senior Citizens of Hendersonville is now known as Elevate 50 Hendersonville, and the Senior Center at Ashland City has been renamed Thrive 55+.

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