Appendix
Learning to Learn (page 70, activity 3)
Learning to Know
(page 73, activity 5)
Being a smart customer
Checking punctuation and spelling
Ads use many dierent strategies to convince consumers to buy, but remember:
Checking punctuation in ads § Use a period to end sentences. § Don’t use a period if it is a phrase or key word. § Use an exclamation mark for sentences that show a strong emotion. § Use a question mark to end questions.
Not everything they show and say is necessarily true.
Not all options are good for you.
Before you ask your parents to buy you something, always ask yourself:
Checking spelling
Do I really need that product?
§ Use online tools. § Use a dictionary. § Create a list of letter combinations and their sounds so you can easily recall how they are written. (E.g.: In this unit you learned i (ai) as in size , and ee (i) as in cheese ).
Do I have reliable information about it?
Is it safe?
Is it good for my health?
(page 72, activity 3) Learning to Do Using persuasive techniques in ads The purpose of advertising is to convince customers that your product is exactly what they need. Some strategies they use are:
Link the product with emotions and sensations
§ Showing happy people drinking soda = If you drink this soda, you will be happy. § Flowers and perfume = If you use this perfume, your will smell like fl owers.
§ A famous soccer player wearing soccer sneakers. = If you use these sneakers, you will be an excellent soccer player.
Show celebrities
Give information about the product
§ Whole milk rich in calcium and protein for daily essential nutrients = If you drink this milk, you will be healthy.
Unit 7
117
Made with FlippingBook - Online magazine maker