What Is the Purpose of Ads?
Family and Community Environment
Social Practice of the Language To comment and compare advertisements
1
Identify purpose and audience for each ad. Use words and phrases from the box to fill in the graphic organizer.
Achievements • ([plore ads
• 8nderstand ads • :rite inforPation Product: Ads
Today 30% Off
a
b
persuade customers to buy that speci c day
girls
introduce a new product
chocolate lovers
Purpose:
Purpose:
Audience:
Audience:
2 Answer.
a How much do the cookies cost? b What do “Today 30%” O means?
3 Circle the correct option. a Names and brands of products have the biggest / smallest fonts . b All the texts are written using the same / dierent fonts. c There are few / a lot of punctuation marks.
66 Lesson 1
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