5 Look at the picture to predict what the ad is about. Then, read to answer the questions.
a Which words are similar to words in your language?
b What is the ad about?
6 Check the ads in this and the previous lesson and write two examples for each column. Then, answer the question. Ads that Use Only Key Words Ads that Use Key Words and Phrases Ads that Use Key Words, Phrases, and Sentences
What do most ads use?
Reader :hat does publicity do to Jet Pore custoPers" pp
Step 2
Ads
• Write a list of products. • Vote to choose one. Self-evaluation
Re ect upon the following questions: • Could I explore ads to evaluate the e ect they have on readers?
• Which strategies did I use to understand them? What can I do to improve?
69 Unit 7
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