What Is the Purpose of Ads?
Unit Overview
Family and Community Environment Communicative Activity Exchanges associated with media
Reader “The World of Advertising,” pp. 77-88, Track 40
Social Practice of the Language To comment and compare advertisements
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Achievements • Explore ads.
What you should know about publicity 40
• Understand ads. • Write information.
Written by George Post
Audio Tracks 21-23
Vocabulary • ad • billboard • customer • font • introduce • persuade
Unit 7
77
Learning to Learn Being a smart customer
Product Ads
Learning to Know Checking punctuation and spelling
Evaluation tool Descriptive Valuation Scale
Learning to Do Using persuasive techniques in ads
Worksheet As an extra activity, you can use the Worksheet on page T122.
T66A
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