Lesson
the definition of all six words from this unit. Then, tell them to go back to page 66 and, to have them contrast purpose and audience for ads, draw their attention to the ads. Ask: What are they advertising? (cookies and a perfume). What do you think their purpose is? (to sell the products). Who do you think will be interested in buying them? (people who like cookies, and girls). Explain that the people who may be interested in buying the products are called the audience and that the purpose, although in both cases is selling the product, might be more specific in each case. Have them read the text of the first ad and ask: Is it a well-known product? (no, it is new). Once they have answered, say: So, in this case, the purpose might be to introduce the product. Then, have them read the text in the second ad and ask: What will happen if you buy the perfume today? (you will receive a discount); once they have answered, say: So, in this other case, the purpose is to persuade customers to buy the perfume that specific day. Finally, give them some time to fill in the graphic organizer. 2. Answer. Organize the class into pairs so they may work on this task to interpret abbreviations and signs that indicate price. Check orally. 3. Circle the correct option. Draw students’ attention to the Glossary word in this activity (fonts) and ask them to recall its meaning. Then, give pairs some time to recognize the use and size of typography and punctuation in the ads from Activity 1 by working on this task. Check by asking volunteers to read the sentences aloud.
What Is the Purpose of Ads?
Family and Community Environment
Social Practice of the Language To comment and compare advertisements
1
Identify purpose and audience for each ad. Use words and phrases from the box to fill in the graphic organizer.
Achievements š ([plore ads.
š 8nderstand ads. š Write inforPation. Product: Ads
Today 30% Off
a
b
persuade customers to buy that speci c day
girls
introduce a new product
chocolate lovers
introduce
persuade customers
Purpose:
Purpose:
chocolate lovers a new product
to buy that speci c day
girls
Audience:
Audience:
2 Answer.
They cost $1.99. that if you buy that speci c day,
a How much do the cookies cost? b What do “Today 30%” O means?
you will have a 30% discount
3 Circle the correct option. a Names and brands of products have the biggest / smallest fonts . b All the texts are written using the same / dierent fonts. c There are few / a lot of punctuation marks.
66 Lesson 1
Achievement
Explore ads.
Teaching Guidelines
• Contrast purpose and audience for ads. • Interpret abbreviations and signs that indicate price. • Reorganize use and size of typography and punctuation. Development Which words and expressions related to ads do you know? Ask aloud the question: Which words and expressions related to ads do you know? and encourage students to use previous knowledge to answer. At this point, you may allow some Spanish words to help them feel confident enough to express themselves, but always provide them with the words or phrases in English and have them repeat after you. 1. Identify purpose and audience for each ad. Use words and phrases from the box to fill in the graphic organizer.
Differentiated Instruction
Activity 2: Use the Open-ended Statement Strategy saying the first part of both answers and encouraging students to complete each of them.
Have students identify the Glossary words and invite them to go to page 109. Ask them to read
Unit 7
T66
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