“It is exciting to be part of that explosion right now,” he beams. “It has increased at a rate of about 150% over the last few years. And people following this revolution expect it to be a $24 billion industry or more by the end of the year.”
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“We want to give a voice to the whole hot sauce industry.”
“You can see it happening in front of your eyes,” he adds.
“Go to your grocery store and walk down the aisle that used to have only Tabasco and Frank’s sauces. Now the hot sauces are becoming large sections in the supermarket. And then go down to where the chips and nachos are, and you will find all these new spicy flavors. Everybody is getting into this market because they are seeing a huge trend that way. I get e-mails and questions on Facebook from around the world because they want to know what we are doing here in the USA when it comes to hot sauce production. We are world leaders in this industry.”
with than their counterparts in the alcohol businesses. Whatever the reason, Kendall offers that the popularity of the ever-expanding industry is nothing short of revolution- ary.
Asking Kendall to pick his favorite hot sauce is like asking a record store owner to pick his all-time favorite LP. The field it
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