having a strong online presence, clear value proposition, and a targeted marketing strategy in order to obtain both clients and customers as well as lucrative paid speaking engagements. 4- Failure to Diversify Income Streams: Relying solely on speaking engagements or one-on- one coaching will limit your income potential. Creating an online program requires more than just recording your knowledge and putting it on the internet. Building a sustainable business around your expertise will involve more than one avenue including, but not limited to, a selection of speaking, coaching, online programs, books, group coaching programs, and partnerships.
coaches and consultants identify themselves as their business, since it’s based on their expertise, and take all rejection personally. This blocks them from being able to go after the bigger opportunities and price their services accurately to generate stable business. 2- Lack of Business Acumen: Excelling in the speaking and coaching industry requires more than just expertise in a specific subject matter. It demands a solid understanding of business as well. This includes understanding business strategies, marketing, branding, sales, systems and operations. Many talented speakers and coaches focus solely on honing their craft and never spend the time needed to learn the additional skill of building a business.
Introduction The world of professional speaking and coaching is both alluring and challenging. While the prospect of earning a lucrative income by transforming lives through sharing your expertise sounds like a perfect world, the reality is that many speakers and coaches find themselves plateauing long before they even reach the six-figure mark. This raises an important question: Why do most speakers and coaches struggle to reach and pass this $100,000 income threshold, and more importantly, what strategies can they adopt to overcome these barriers? The Six-Figure Barrier: Unraveling the Challenges In my 15-years as a small business coach and consultant, having logged over 12,500 hours of one-on-one business coaching, I’ve seen these 5 patterns as the primary blocks to success for coaches and consultants: 1- Mindset Limitations: One of the most significant reasons speakers and coaches often find themselves stuck at the pre six- figure level is due to self-imposed limitations in their mindset. Most
3- Ineffective Marketing and Positioning: Visibility and unique
branding is key in today’s competitive marketplace. With the glut of speakers, coaches and consultants out
there today, it is imperative
that each coach has a clear and concise branding and marketing message that allows them to stand out
and effectively market themselves amidst the noise. This includes
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