Check out our November newsletter!
rise25.com
PROFITABLE CONNECTIONS
November 2022
November is National Novel Writing Month, which is a great time to get started on that book you’ve been daydreaming about writing. There are probably many reasons you haven’t started writing yet. Maybe you don’t think you’re a great writer, or you feel you need to isolate yourself in a cabin somewhere in the wilderness to truly be an author. Well, fortunately for you, none of that is true. There’s a much easier and more versatile way to write a book, and that’s by starting a podcast. You have great ideas; you wouldn’t be in business otherwise. So why confine all those fantastic ideas to just one medium, like a book? A podcast allows you to reach a much broader audience in a far more engaging way. Humans are drawn to conversation. We’re social animals who have used speech to formulate new ideas since our genesis. This is why a podcast is the best way to start a novel-writing journey because it allows you to expand on ideas in ways you would have never imagined. As you sit across from an interviewer or interviewee, they will ask questions or lob fresh new ideas about your topic. You don't get that when you’re isolated in your room pounding away on your keyboard. No one is there to push your ideas further toward their best possible version. WANT TO WRITE A BOOK? START A PODCAST! How Starting a Podcast Can Make You an Author
Starting a podcast also saves you so much time by having stimulating conversations. You could sit in a room for a few hours every day, neglecting your family and friends, or you could have 45-minute discussions once or twice a week. After 10 or 12 podcast episodes, your book has practically written itself. Those words and ideas only need to be transcribed to a page! However, the best part about using a podcast to write a book is that it’s a content gold mine. Think of your podcast as the gateway to all other materials. A podcast opens the door to other content avenues that help your business thrive. Take it from us! We’ve used ideas and content from our podcast to start a live class. Then, we offered that content in a digital course. And finally, we’re using it to write a book. Follow this model, and that’s four ways to get ROI, partnerships, referrals, or clients from your podcast- generated content. We helped Austin Clark do that with his “Multiply You Podcast,” a show where entrepreneurs share their stories, successes, tips, and tricks. When Austin wanted to write a book, we helped him capture the content from his podcast episodes. He’s successfully written his book "E-Myth Pest Control" in partnership with small-business legend Michael E. Gerber, using the content we curated for him. He’s also maximized his content by posting his podcast across nine different platforms while also including a YouTube video with every episode. We have other clients, too, who use this same model. For example, Dan Kuschell (“Growth to Freedom” podcast) and Mark Hiddleson (“Tao of Pizza Podcast”)
are two incredible clients we’re helping record podcast episodes to source content for their books. They only need to bring ideas to the interview, and the conversation does the rest. We have some advice if you’re considering starting a podcast to write a book. Here are a few knowledge nuggets we can share with you. • Don’t overthink it. Many future authors stress that their ideas aren’t good enough for a book or that they won’t have enough ideas to start. Relax: You have way more wisdom than you realize. Leave it to us to help you expand upon it in your podcast, then you’ll see how ready you actually are to write. • Remember to involve others. Use your podcast to allow people to help you elaborate on your ideas or even enlighten you on ones that never crossed your mind. Doing this will give your book a conversational and well-rounded feel. • Don’t stop at the book! Take those recorded Zoom interviews from your podcast and post them to YouTube. Use the knowledge you gained from your podcast to offer a course or seminar. Once you have the content, the world is your marketing oyster. If you’ve longed to write a book, you really should start a podcast. It’s an easy (not to mention fun) way of creating content that will practically write your book for you. We would love to help you get started. Visit our website Rise25.com to schedule a call, and we can make your writing dreams come true. –Dr. Jeremy Weisz & John Corcoran
Rise25: Helping B2B Businesses Build Profitable Connections 1
rise25.com | support@rise25media.com
IMPROVE YOUR SOCIAL MEDIA PRESENCE By Being Entertaining and Personable
Nearly every business has at least one social media account. Facebook, LinkedIn, Twitter, and Instagram are all great ways to reach and connect with your client base, but not everyone knows how to maximize the effectiveness of these tools. That’s unfortunate because when social media is used properly for business purposes, it can really help with marketing. In fact, if you use these accounts to promote your business and offer solutions to your customers (instead of just addressing negative reviews), you could see a massive boost in business. While social media is great for communicating with clients, it’s also an excellent avenue where potential customers can find you. To reach new people, you’ll need engaging and interesting content. You might think that means creating memes or whatever is trending at the moment, but the best way to create a strong social media presence is actually by adding a personal touch. If you only use your social media account to push your products and sell, you won’t get much from it. It’s important to remember that the average person turns to social media for entertainment — so your social media presence should be entertaining. A great way to do that is by adding a little personality. Tell people stories from your life and share things that are going on with you. Even though you might think your life is boring, that’s rarely the case. To maximize your content, connect these stories back to your work. Just make
sure the bulk of your content isn’t about your products or what you sell. People are more apt to become customers if they feel invested in and entertained by your content. The best social media accounts make sure that 75%–80% of their content is entertaining, light, and personable, while the remaining 20%–25% is dedicated to the business. Another great way to attract like-minded clients is by being real and letting people see a little bit of who you really are. Be genuine, not what you think people want to see from you or your business. You should also keep the platforms you use to promote your business and its products. Facebook, LinkedIn, and Twitter are all extremely popular, and every business should utilize these platforms. Instagram is necessary if you have a younger customer base, and Pinterest should be used for any companies that work in the creative world, such as interior designers. Even TikTok, when appropriately used, can help bring in more business. Crossposting is a great practice for many companies, but be aware that what’s popular on one platform may not see the same success on another. It’s important to remember that there’s only so much you can control when it comes to social media engagement. Sometimes the content that takes minutes to produce does better than the content you spent days or weeks on. Keep trying and have fun with it. You’ll notice a boost in business before long.
2
rise25.com | support@rise25media.com
Rise25: Helping B2B Businesses Build Profitable Connections
This Month’s Featured ‘Inspired Insider’ Podcasts
Real Estate Investment With Mat Zalk of Keyrenter Property Management
The Secret to Standing Out and Growing Your Business With Winnie Hart of TwinEngine
Mat Zalk is the president and Property Manager at Keyrenter Property Management. He focuses on the acquisition and management of single and multi-family residential properties on behalf of himself and a small network of investors. Before founding Keyrenter Tulsa, Mat was a strategy director at The
Winnie Hart is the founder and chief right engine of TwinEngine, a brand growth agency fueled by purpose. Winnie is an industry-recognized interpreter of a business’s brand and personality. She is the Author of “Stand Out: Tools to Manage the 8 Fundamentals of Standing
Out in Business.” Winnie is also the creator of the One
Page Marketing Plan and Brand in the Box, which are strategic tools to help brands build a clear, structured method to stand out. For the past 15-plus years, Winnie has been a member and is currently a Global Board Director of Entrepreneurs’ Organization (EO). Listen to this “Inspired Insider Podcast” episode with Dr. Jeremy Weisz featuring Winnie Hart. They discuss what goes into creating a brand strategy, identifying and sticking to your target audience, why it matters, and more. Special Shoutouts: A few notable people on Winnie’s journey include Lorrie Lee and Warren Rustand.
Property Finder Group, where he worked closely with the CEO and senior management team on various international acquisitions, scaled local teams in the group’s offices in Saudi Arabia and Egypt and executed a number of strategic projects in the company’s core market of Dubai. Listen to this “Inspired Insider Podcast” episode with host Dr. Jeremy Weisz featuring Mat Zalk. They discuss Mat’s journey into property management, the types of property investors he serves, and how he helps his clients. Special Shoutouts: A notable person on Mat’s journey is Seth Rice.
Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/winnie-hart- interview
InspiredInsider.com/mat-zalk- interview
This Month’s Featured ‘Smart Business Revolution’ Podcasts
The Massive Changes in Creative and Digital and How Businesses Get Through Grief and Loss
Becoming a Better Leader by Influencing Others
Katty Douraghy is an entrepreneur, author, podcast host, and the president of Artisan Creative, a Los Angeles- based staffing and recruiting agency focused on digital, creative, and marketing talent. She is also a forum and retreat facilitator at Entrepreneurs’ Organization (EO). Katty recently published her memoir,
Carrie Santos is the CEO of Entrepreneurs’ Organization (EO), a high-quality support network of over 16,000 like-minded leaders in over 62 countries. EO helps entrepreneurs achieve their full potential in their business and personal lives through the power of life-enhancing
connections, shared experiences, and collaborative learning. Carrie has over 20 years of experience leading change management and strategic development of international organizations and programs. Prior to EO, she was the Policy Section Chief of Refugee Admissions at the U.S. Department of State and the Executive Director of International Response and Programs at the American Red Cross. In this episode of the “Smart Business Revolution Podcast,” John Corcoran is joined by Carrie Santos to talk about becoming a better leader by influencing others. Carrie also explains what EO is and how it supports leaders and communities.
“The Butterfly Years: A Journey Through Grief Toward Hope,” detailing her personal journey through grief. In this episode of the “Smart Business Revolution Podcast,” John Corcoran interviews Katty Douraghy about how her experience with loss and grief inspired her to write “The Butterfly Years.” She also talks about the lessons she learned in the process, how she now helps others going through loss and grief, and how she has grown Artisan Creative. Special Shoutouts: A notable person on Katty’s journey is Winnie Hart. Scan the QR code or visit the link to listen to the full episode.
Scan the QR code or visit the link to listen to the full episode.
SmartBusinessRevolution.com/ katty-douraghy
SmartBusinessRevolution.com/ carrie-santos
ADD MORE LIFE TO YOUR WORK-LIFE BALANCE With These 3 Tips
One of the biggest concerns employers have with remote work revolves around employees finding distractions at home that will take their attention away from job duties. While this is certainly true for some remote workers, it doesn’t apply to everyone. Certain individuals will even be drawn back into work at home when they’re supposed to be spending time with their family or doing hobbies they enjoy. In fact, when remote workers don’t unplug from their work, they are much more likely to burn out. If you or your employees are currently working remotely, it’s important to establish a proper work-life balance. Here are three ways to include more personal time in your daily routine. Set boundaries. After you clock out for the day, it can be easy to get dragged back in if you get a text or email relating to your job. That’s why it’s important to set boundaries for yourself. Once you reach a certain time in the day, turn off your work phone or email. Set an alarm for yourself for a time when your work day comes to a close — and put everything away so you can focus on your home life. Establish a workspace. Our environment can play a large role in how we feel each day. If you haven’t established a workspace in your home, you
WAR CHIEF FORGED BY WORLD WAR II Joseph Medicine Crow — The Hero We Need might struggle to separate work from home life. Think about it; if you work from your living room, you will probably find it more difficult to relax there later in the evening. You don’t have to turn an entire room into an office, but dedicating a corner as your workspace will come with benefits. Wear work attire. What we wear has an effect on how we feel. If you’re wearing sweatpants while you work, it can be difficult to unwind when you’re off the clock and wearing the same clothes. Switch it up and wear professional attire while you’re working. When the workday comes to a close, you can shed your work clothes for something comfier, which will help you relax and focus on what’s going on at home.
Rise25 Podcast Spotlight
In the North American Crow tribe, members must complete four challenges to earn the title of war chief. These tasks include … 1. Leading a successful war party on a raid 2. Capturing an enemy’s weapon 3. Touching an enemy without killing them 4. Stealing an enemy’s horse Each of these tasks requires skill, courage, and strategic thinking to complete — and during World War II, a tribesman named Private Joseph Medicine Crow mastered all of them.
'Own Your Zones' JiNan Glasgow George Featuring: Venture capitalists, private equity companies, and other early-stage investors 'The Game Is The Game Podcast' Keith Burns Featuring: CEOs, investors, and other business leaders sharing stories and lessons on how to win at the “game” of business 'Sports Up Podcast' Meredith Syms Featuring: Groundbreaking leaders, athletes, sports broadcasters, and more
'The Enterprise Builders Podcast' Aaron Stahl and Scott Swearingen Featuring: Top industry experts discussing what it takes to build a profitable company 'The Digital Deep Dive' Aaron Conant Featuring: Innovators talking about the latest trends, strategies, and pain points shaping growth across the digital landscape 'Innovations and Breakthroughs Podcast' Rich Goldstein Featuring: Leaders sharing the path they took to create change
Medicine Crow enlisted in the 103rd Infantry Division and “was recognized for leading a war party that, under fire, retrieved dynamite to use to attack German guns. He also overcame a German soldier in hand-to-hand combat on a street in France (sparing his life), and captured 50 SS horses at a farm where German officers were staying,” according to World Wisdom.
In 2009, President Barack Obama awarded Joseph Medicine Crow the Presidential Medal of Freedom for his service.
Go subscribe on iTunes!
Rise25: Helping B2B Businesses Build Profitable Connections 3
rise25.com | support@rise25media.com
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1110 Mar West Street, Suite F Tiburon, CA 94920 773-570-0594 rise25.com
Inside This Edition
1.
Why Starting a Podcast Should Be Your First Step When Writing a Book Improve Your Company’s Social Media Presence 3 Ways to Improve Your Work-Life Balance
2.
3.
This War Chief Is Practically Hercules
4.
3 Selling Strategies Customers Hate
OR YOUR POTENTIAL CLIENTS WILL AVOID YOUR BUSINESS 3 SELLING STRATEGIES TO AVOID
Have you ever walked into a business, talked to a salesperson, and left annoyed or angry? You may have even claimed that you would never return to the business again. It’s a situation that happens fairly often and proves certain sales strategies just don’t work. It’s important for business owners and salespeople to be aware of these strategies so they can avoid using them and upsetting their customers. You want your customers to enjoy working with your business so they return or refer people to you. If you’re using the wrong strategy, you’ll miss out on referrals and repeat customers. Here are a few selling strategies to avoid in your business. Failing to Focus on the Customer’s Main Problem When a customer steps into your business to purchase a product or
service, there’s a good chance they’re trying to find a solution to a particular problem. Many salespeople make the mistake of explaining the bells and whistles of their product or service instead of listening to the customer’s main concerns. When you can provide a solution to the customer’s problem, you will be much closer to making a sale. Overpromising and Underdelivering Plenty of salespeople like to promise the world to their customers but
this is by offering a free trial so your customers can experience the product for themselves with no strings attached. They’ll know exactly what they’re buying, and you’ll be there to answer their questions and explain all the features and benefits without having to overpromise. Arguing With Customers Sometimes customers will respond to your product or service with unrealistic or unreasonable objections. Stay silent or ask questions to further understand where they’re coming from because if you start arguing with a customer, you will lose the sale.
there’s a limit to what they can actually offer. When salespeople overpromise, they are
essentially lying, and it will come back to bite them. Customers don’t like being lied to and will be quick to share their experiences with others. A great way to avoid
There’s no foolproof way to sell to everyone, but by avoiding the above selling strategies, you will have a better chance of closing more sales.
4
rise25.com | support@rise25media.com
Rise25: Helping B2B Businesses Build Profitable Connections
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Ebook Creator