IMPROVE YOUR SOCIAL MEDIA PRESENCE By Being Entertaining and Personable
Nearly every business has at least one social media account. Facebook, LinkedIn, Twitter, and Instagram are all great ways to reach and connect with your client base, but not everyone knows how to maximize the effectiveness of these tools. That’s unfortunate because when social media is used properly for business purposes, it can really help with marketing. In fact, if you use these accounts to promote your business and offer solutions to your customers (instead of just addressing negative reviews), you could see a massive boost in business. While social media is great for communicating with clients, it’s also an excellent avenue where potential customers can find you. To reach new people, you’ll need engaging and interesting content. You might think that means creating memes or whatever is trending at the moment, but the best way to create a strong social media presence is actually by adding a personal touch. If you only use your social media account to push your products and sell, you won’t get much from it. It’s important to remember that the average person turns to social media for entertainment — so your social media presence should be entertaining. A great way to do that is by adding a little personality. Tell people stories from your life and share things that are going on with you. Even though you might think your life is boring, that’s rarely the case. To maximize your content, connect these stories back to your work. Just make
sure the bulk of your content isn’t about your products or what you sell. People are more apt to become customers if they feel invested in and entertained by your content. The best social media accounts make sure that 75%–80% of their content is entertaining, light, and personable, while the remaining 20%–25% is dedicated to the business. Another great way to attract like-minded clients is by being real and letting people see a little bit of who you really are. Be genuine, not what you think people want to see from you or your business. You should also keep the platforms you use to promote your business and its products. Facebook, LinkedIn, and Twitter are all extremely popular, and every business should utilize these platforms. Instagram is necessary if you have a younger customer base, and Pinterest should be used for any companies that work in the creative world, such as interior designers. Even TikTok, when appropriately used, can help bring in more business. Crossposting is a great practice for many companies, but be aware that what’s popular on one platform may not see the same success on another. It’s important to remember that there’s only so much you can control when it comes to social media engagement. Sometimes the content that takes minutes to produce does better than the content you spent days or weeks on. Keep trying and have fun with it. You’ll notice a boost in business before long.
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