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Inside This Edition
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Why Starting a Podcast Should Be Your First Step When Writing a Book Improve Your Company’s Social Media Presence 3 Ways to Improve Your Work-Life Balance
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This War Chief Is Practically Hercules
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3 Selling Strategies Customers Hate
OR YOUR POTENTIAL CLIENTS WILL AVOID YOUR BUSINESS 3 SELLING STRATEGIES TO AVOID
Have you ever walked into a business, talked to a salesperson, and left annoyed or angry? You may have even claimed that you would never return to the business again. It’s a situation that happens fairly often and proves certain sales strategies just don’t work. It’s important for business owners and salespeople to be aware of these strategies so they can avoid using them and upsetting their customers. You want your customers to enjoy working with your business so they return or refer people to you. If you’re using the wrong strategy, you’ll miss out on referrals and repeat customers. Here are a few selling strategies to avoid in your business. Failing to Focus on the Customer’s Main Problem When a customer steps into your business to purchase a product or
service, there’s a good chance they’re trying to find a solution to a particular problem. Many salespeople make the mistake of explaining the bells and whistles of their product or service instead of listening to the customer’s main concerns. When you can provide a solution to the customer’s problem, you will be much closer to making a sale. Overpromising and Underdelivering Plenty of salespeople like to promise the world to their customers but
this is by offering a free trial so your customers can experience the product for themselves with no strings attached. They’ll know exactly what they’re buying, and you’ll be there to answer their questions and explain all the features and benefits without having to overpromise. Arguing With Customers Sometimes customers will respond to your product or service with unrealistic or unreasonable objections. Stay silent or ask questions to further understand where they’re coming from because if you start arguing with a customer, you will lose the sale.
there’s a limit to what they can actually offer. When salespeople overpromise, they are
essentially lying, and it will come back to bite them. Customers don’t like being lied to and will be quick to share their experiences with others. A great way to avoid
There’s no foolproof way to sell to everyone, but by avoiding the above selling strategies, you will have a better chance of closing more sales.
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