Menasha Corp. (CONT’D FROM PAGE 1)
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Pail Factory, a maker of wooden buckets, barrels, and kegs. It floundered in its early years, however, and in 1852, a young transplant from Woonsocket, Rhode Island, Eli- sha D. Smith, seeing an opportunity to exploit the growing volume of trade in the newly admitted state of Wisconsin, acquired it for $1,200—money borrowed from his father- in-law in Rhode Island. In 1872, the firm reorganized under the name Menasha Wooden Ware Co. Though the privately held Menasha of today lacks ver- tical integration in timber resources and paper mill assets, its founder recognized the need to secure his sources of raw material supply. In the early days of the Wisconsin territory, canal and rail transportation made possible the
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bulk-shipment of products such as vinegar, sauerkraut, beer, and sausage from the interior of the territory to the Great Lakes ports of Green Bay and Milwaukee. Abundant timber resources there provided the hardwoods needed to produce the barrels and kegs to support this trade, so Smith acquired timberlands in Wisconsin, Michigan, and Minnesota to supply the company. Later, after these sourc- es grew thin—reforestation was little practiced at that time—he bought lands in Washington, Oregon, and north- ern Idaho. Downstream timber processing facilities such as lumber mills, stave-making plants, cooper shops, and painting facilities completed Menasha Wooden Ware’s supply chain and drove much of the company’s success in the last decades of the 19th century. With the passing of Smith in 1899, his son Charles Rob- inson Smith took the reins of the company. But it was his son Mowry Smith Sr. who, as a new member of the compa- ny’s board of directors in the 1920s, recognized the value of a new, nascent industry: corrugated paper. By the late 19th and early 20th centuries, the develop- ment of corrugated paper and fiberboard shipping boxes provided an alternative to heavy wooden crates. Shippers, impressed with the lightweight durability of corrugated paper, saw it as a viable alternative. Gina Shaw, writing in Living Our Values: The Story of Menasha Corporation, named the Lawrence Paper Co. in Lawrence, Kansas, and Fort Wayne Corrugated Paper Co., as two of the earliest entrants into this market, calling CONTINUED ON PAGE 24 The Menasha RII displays retail solutions for a wide range of packaging and point-of-purchase markets.
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December 9, 2024
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