Metsä Board Introduces Recycling QR Code On Delivery Packaging Metsä Board, a European producer of premium fresh fibre paperboards, announced the launch of a new solution to enhance and simplify the recycling process for packaging materials customers receive as part of Metsä Board prod- uct deliveries. Metsä Board has introduced QR codes on the pallet and reel labels of its products for all volumes delivered to its custom- ers. The QR code directs custom- ers to an intuitive app that provides detailed information on the various packaging materials used to pro- tect the paperboard during the lo- gistics chain. This information will assist customers in determining how each component of the delivery’s packaging should be recycled. By providing accessible and clear recycling informa- tion, the company aims to make it as easy as possible for customers to sort and recycle all the materials they re- ceive with the product deliveries. In addition, customers will be able to reduce the amount of waste sent to landfills and ensure the materials are recycled as part of the local circular economy loop. “The implementation of the new recycling QR codes
on our paperboard deliveries stems from a strong com- mitment to sustainability and customer convenience,” says Isto Hongisto, Product Safety Specialist at Metsä Board. “Recycling can sometimes be complex, and our goal is to
make it as seamless and straightforward as possible for our customers. This initiative will not only save them time, but it will also ensure that the materials used in our deliv- eries are recycled in an optimal way.” The new initiative is part of Metsä Board’s ongoing strategic commitment to sustainability and innovation in its operations. The company invites all customers to take advantage of this new feature and contribute to promoting efficient recycling practices within the packaging industry. The QR codes have been visible on all paperboard de- liveries as of November 2024.
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December 9, 2024
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