TPA Arlington 2022 Slide Deck

Definitions of marketing, sales, and business development

Sales is the process of persuading the client to actually buy your services

Marketing

Sales

Marketing is the process of finding out the needs of the client, then persuading them your service meets their needs

Sales is the process of persuading the client to actually buy your services

187

THE PRINCIPALS ACADEMY 2022

Made with FlippingBook Annual report