Definitions of marketing, sales, and business development
Sales is the process of persuading the client to actually buy your services Marketing creates awareness of your services and tells prospective clients who you are. It includes:
• Branding • Website
Marketing
Sales
Sales is the process of persuading the client to actually buy your services • Advertising • Direct mail • Social media
Marketing is the process of finding out the needs of the client, then persuading them your service meets their needs
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THE PRINCIPALS ACADEMY 2022
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