Types of Planning
There are many planning processes. The hierarchy is presented here and how they inform each other.
Strategic Plan
► Strategic plans provide purpose and direction for accomplishing the firm’s goals in the mid-long term horizon. It focuses on values and aspirations. ► Business Plans are about the details of how the strategy is executed. How will you accomplish what you set out to do in the coming year? ► The marketing/BD plan is one component of the business plan.
Business Plan
Marketing/BD Plan
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THE PRINCIPALS ACADEMY 2022
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