start-ups on a mission KUBATANA MAGAZINE | OCTOBER 2022
WHAT PROBLEM IS YOUR STARTUP TRYING TO SOLVE? F.R.E.S.H.i.A specializes in the production and sale of natural fruit juices. The startup aims to standardize the field of African-style fast food by imposing our “CHAPCHAP…by FRESHiA” brand, as a benchmark for hygiene, modernity, proximity and reliability. WHAT CHALLENGES ARE YOU FACING IN ACCOMPLISHING THAT TASK? The main challenges we face are the locations and unfair competition from other sellers, the legal void in the operation of curbs, the accounting traceability of the products sold and the management/training and brainstorming of agents. WHAT ROLE HAS THE HUB PLAYED IN INFLUENCING YOUR STARTUP? The “Expertlabs” Hub was the
first structure to understand and support our vision, and act for the realization of our project. Thanks to numerous work sessions, we were able to clarify certain points, formalize our company, participate in a startup competition and obtain our first external financing (in the form of a grant and a bank loan that we quickly absorbed). All these in less than 6 months. We would not be where we are so quickly if Expertlabs had not accompanied us. What milestones have you accomplished so far? To its credit, F.R.E.S.H.i.A has two active points of sale and two others in the process of opening. In search of innovation in every detail, the first point of sale is mobile: a customized tricycle, modified and
equipped as a kiosk for the sale of sandwiches and fruit juices. It is very popular with young customers. The second point of sale is a maritime centenary, also completely modified and equipped as a restaurant, offering more space and more customer products. We plan to open at least 10 new “CHAPCHAP…by FRESHiA” points of sale by 2027. COULIBALY ABDRAHAMANE FOUNDER AND EXECUTIVE MANAGER F.R.E.S.H.I.A • MALI SUPPORTED BY: EXPERT’LABS
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